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Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd

4 snips
Jun 2, 2025
Guest
Alisha Conlin-Hurd
Alisha Conlin-Hurd, an expert in marketing funnels, dives into the psychology behind persuasion versus manipulation. She explains the five levels of customer awareness and the importance of micro conversions over single big wins. Alisha emphasizes crafting tailored marketing messages for different platforms and the strategic use of thank you pages to keep customers engaged. She also discusses the pitfalls of overcomplicating funnels and the need for quality leads over quantity, advocating for clarity and efficiency in marketing strategies.
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INSIGHT

Five Levels of Awareness

  • Understanding the five levels of customer awareness is crucial for effective marketing messaging.
  • Marketing must enter the prospect's mind with empathy to articulate their problem and dream outcome properly.
ADVICE

Funnels as Micro Yeses

  • Treat funnels as a series of micro yeses, not one big sale.
  • Each part of the funnel should have a clear objective to move prospects along the journey.
ADVICE

Landing Pages and Qualification

  • Use your landing page as a digital appointment setter with a clear offer and social proof.
  • Implement qualification questions to filter leads for quality over quantity.
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