The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing cover image

Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd

The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing

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Psychology and Strategy in Marketing

This chapter explores the vital interplay between psychology and marketing strategies, focusing on the importance of understanding customer awareness and crafting tailored messaging. It discusses the development of effective sales funnels, the significance of quality leads, and the innovative use of technology like AI in managing customer interactions. The speakers emphasize the need to optimize touchpoints within the funnel to enhance conversions and prevent revenue leaks.

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