Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.
• Understanding that persuasion differs from manipulation when your product genuinely helps people
• Recognizing the five levels of awareness in marketing and how they affect customer decisions
• Approaching funnels as a series of micro conversions rather than one big knockout punch
• Creating landing pages that function as digital appointment setters with clear offers
• Using qualification systems to filter leads and improve sales conversion rates
• Ensuring your marketing message matches your platform (Facebook vs Google)
• Tracking ROI rather than just ROAS to include agency fees in performance metrics
• Focusing on qualified leads that convert rather than a high volume of unqualified leads
• Using thank you pages strategically to continue engagement rather than ending the conversation
• Avoiding over-complicating funnels with unnecessary steps or excessive technology
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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
Find more great episodes here: https://www.internetmarketingsecretspodcast.com/
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