Andy Crestodina

In this enlightening discussion, guest Andy Crestodina, an expert in SEO and content strategy, shares his insights on leveraging AI for content analysis. He highlights how marketers can transition from traditional tools to AI-driven approaches to enhance data effectiveness. Andy delves into the importance of understanding B2B personas and refining them using AI. Additionally, he discusses optimizing sales pages and utilizing AI platforms like ChatGPT for actionable insights. The conversation emphasizes the dynamic AI landscape and the need for continuous learning in marketing.

Content marketing expert Andy Crestodina discusses triggering massive reach on social media by creating engaging content that encourages user interactions, leveraging AI tools for effective marketing strategies, and collaborating with influencers. The conversation highlights the importance of presenting counter-narrative opinions and repurposing content to boost visibility on social media platforms.

Join Andy Crestodina, a digital marketing expert and author of 'Content Chemistry,' as he dives into the seismic shifts AI is causing in the SEO landscape. Discover how AI impacts consumer search behavior and the necessity for high-quality content in this evolving market. The conversation also tackles the potential of LinkedIn newsletters for content marketing alongside traditional SEO methods. Lastly, learn about the importance of personal storytelling and authenticity in a world increasingly dominated by AI.

The digital marketing landscape is always changing. There are new channels, tools, and approaches. But it feels like we’ve entered uncharted territory for digital marketing amid global economic growth. The rising tide that lifted many, if not all, ships has disappeared. And there’s increasing pressure on digital marketers to perform and do marketing that converts. I couldn’t think of a better person to offer insight and perspective about digital marketing than Andy Crestodina, who has been operating in the digital world since 2000. On the podcast, we talk about: - How blogs can rank in search - How to use GA4 - The effectiveness of "Get a Demo" - Why so much homepage messaging is unclear - Whether AI-powered writing tools will make an impact

Join Andy Crestodina, co-founder and CMO of Orbit Media Studios, as he revolutionizes the use of AI in marketing. He emphasizes identifying deficiencies instead of simply striving for efficiencies, warning against generic content that dilutes your brand. Discover how AI can analyze and enhance web content, improve SEO, and create ideal customer personas. Andy also shares insights on optimizing e-commerce landing pages and discusses consumer readiness for AI in various sectors, ensuring your marketing is both innovative and effective.

Andy Crestodina, Co-founder of Orbit Media, discusses his 24-year content marketing journey and the importance of generosity in content creation. He challenges traditional storytelling in marketing, emphasizes data-driven approaches, and explores the impact of trust-building strategies. Andy also shares insights on creating impactful, authentic content to connect with audiences.

In this insightful chat with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry, listeners discover the secrets to creating content that converts. Andy emphasizes the necessity for adaptive strategies in an evolving landscape, discussing the power of LinkedIn newsletters and the rising influence of AI on SEO. He reveals how original research can set brands apart and provides practical tips for leveraging AI in content creation and marketing. Tune in to learn how to future-proof your content strategy!

Andy Crestodina discusses how AI enhances content quality at Orbit Media, focusing on audience research, persona development, and gap analysis. He emphasizes quality over quantity, efficient prompt management, and effective collaboration with AI tools in marketing content creation.

In this enlightening discussion, Andy Crestodina, Co-founder and CMO of Orbit Media Studios, shares his expertise in digital marketing and SEO. He emphasizes the transformative role of AI in content creation and offers practical strategies to utilize ChatGPT effectively. Listeners will learn methods for developing engaging personas, auditing content, and enhancing SEO with AI tools. Andy also highlights the importance of authentic content in a landscape increasingly shaped by AI, making this a must-listen for anyone keen to elevate their digital strategy.

Andy Crestodina, CMO and Co-Founder of Orbit Media Studios, dives into the world of AI in marketing. He shares how AI can enhance content strategy while emphasizing the irreplaceable value of human creativity. Discussions include using personas for better AI interaction, overcoming imposter syndrome with tech support, and the importance of quality over quantity in content marketing. Andy also explores strategies for future-proofing careers in content creation and the timeless principles that remain essential in an evolving digital landscape.