

Content That Triggers Massive Reach on Social Media
86 snips Apr 18, 2024
Content marketing expert Andy Crestodina discusses triggering massive reach on social media by creating engaging content that encourages user interactions, leveraging AI tools for effective marketing strategies, and collaborating with influencers. The conversation highlights the importance of presenting counter-narrative opinions and repurposing content to boost visibility on social media platforms.
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Engaging Content for Algorithms
- Create engaging content to be favored by social media algorithms.
- Algorithms prioritize content that encourages users to interact, like, comment, and share.
Counter-Narrative Content
- Counter-narrative opinions and strong perspectives drive engagement on social media.
- Taking a stand, even on mundane topics, encourages discussion and responses.
Unexpected YouTube Success
- Andy Crestodina's YouTube video on website elements to remove gained unexpected popularity.
- The video's success stemmed from high engagement driven by viewers' strong opinions on mundane web design choices.