The Marketing Companion
The AI impact on SEO
Feb 24, 2025
Join Andy Crestodina, a digital marketing expert and author of 'Content Chemistry,' as he dives into the seismic shifts AI is causing in the SEO landscape. Discover how AI impacts consumer search behavior and the necessity for high-quality content in this evolving market. The conversation also tackles the potential of LinkedIn newsletters for content marketing alongside traditional SEO methods. Lastly, learn about the importance of personal storytelling and authenticity in a world increasingly dominated by AI.
35:47
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Quick takeaways
- AI is transforming SEO by reshaping user behavior, driving a preference for concise, AI-generated answers over traditional search results.
- LinkedIn newsletters are emerging as a valuable content marketing tool, enhancing visibility and community engagement for creators in the evolving digital landscape.
Deep dives
The Impact of AI on SEO
The discussion emphasizes the significant changes that artificial intelligence (AI) brings to search engine optimization (SEO) and user behavior. SEOs are exploring how to leverage AI for improved performance in traditional searches, while users increasingly prefer AI tools, such as ChatGPT, for quick answers and information synthesis. AI is challenging conventional search methods, altering how Google optimizes its services and the traffic dynamics between organic search results and AI-generated content summaries. This shift is affecting business websites directly, as many marketers now observe a reduction in organic traffic due to AI overviews dominating search results.
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