The Marketing Companion The AI impact on SEO
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Feb 24, 2025 Join Andy Crestodina, a digital marketing expert and author of 'Content Chemistry,' as he dives into the seismic shifts AI is causing in the SEO landscape. Discover how AI impacts consumer search behavior and the necessity for high-quality content in this evolving market. The conversation also tackles the potential of LinkedIn newsletters for content marketing alongside traditional SEO methods. Lastly, learn about the importance of personal storytelling and authenticity in a world increasingly dominated by AI.
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AI's Impact on Search Behavior
- AI search engines summarize information and directly answer user queries, changing how people seek information.
- This shift is driven by AI's speed, conciseness, privacy, and ability to synthesize information in novel ways.
AI Traffic to Websites
- A study shows 63% of websites receive traffic from AI sources.
- Mark Schaefer hasn't observed significant AI traffic on his website.
Gaining Clients Through AI
- Mark Schaefer gained new clients through AI search, even though he doesn't consider himself a top digital marketer.
- Clients found him through AI-generated lists, highlighting the potential of AI for client acquisition.
