The Duct Tape Marketing Podcast AI’s Real Role in Marketing
18 snips
Jul 2, 2025 
Andy Crestodina, co-founder and CMO of Orbit Media Studios, shares his insights on the transformative influence of AI in marketing. He discusses the future of content creation, emphasizing the need for quality over mere efficiency. AI's role in analytics and lead generation is highlighted, along with the importance of authentic, opinion-driven content. Crestodina also advocates for balancing technology with genuine human connections, ensuring that marketing remains engaging and personal in an increasingly automated world.
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AI Synthetic Audiences for Testing
- The future of marketing involves creating synthetic target audience members using AI for testing strategies before launch.
- This allows more sophisticated and informed content and strategy decisions beyond just publishing live and hoping for the best.
Use AI for Content Gap Analysis
- Use AI to perform gap analysis on your content by feeding it personas and existing pages for improvement ideas.
- Implement AI suggestions only after validating them through real human relationships and conversations.
AI Design Tools Require Oversight
- AI design tools speed up responsive and front-end design but still require significant human review for pixel perfection.
- The creative and service aspects in design remain essential, as AI cannot yet fully replace nuanced client collaboration.
