The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Aug 28, 2025 • 22min
The Brain Science Behind Successful Marketing
Michael Aaron Flicker, founder of XenoPsi Ventures and co-author of Hacking the Human Mind, joins to delve into the fascinating intersection of psychology and marketing. He reveals how brands can harness behavioral science to enhance consumer loyalty and design impactful campaigns. Key insights include the magic of the number 17 in capturing attention and the Peak-End Rule, which emphasizes the importance of memorable customer experiences. Flicker also discusses ethical considerations in 'mind hacking' and shares practical strategies for effective marketing.
Aug 27, 2025 • 22min
Adapting Agencies for the AI Era
Brent Weaver, CEO of E2M Solutions, shares his wisdom on the transformative role of AI in marketing agencies. He discusses how agencies can adapt to shifting client expectations and navigate the complexity of AI integration. Listeners will learn about the challenges of AI adoption and the fine line between hype and reality. Brent also emphasizes the continuous relevance of SEO and the need for strategic thinking over routine tasks in the AI era, ensuring agencies stay competitive in a rapidly evolving landscape.
24 snips
Aug 21, 2025 • 22min
Why Inner Excellence Creates Outer Success
Jim Murphy, a high-performance coach and author, discusses his viral book, sparked by NFL star AJ Brown reading it during a game. He emphasizes mastering the inner game for peak performance and fulfillment. Topics include redefining success, letting go of outcomes, and the power of vulnerability. Jim contrasts the mindsets of athletes and business leaders, stressing the importance of inner strength and authentic connection. He also explores how spiritual practices can lead to greater professional success.
9 snips
Aug 20, 2025 • 27min
Marketing in the Era of Uber Trends
Michael Tchong, an innovation expert and founder of Uber Trends, discusses the crucial shifts in consumer behavior and technology that are defining modern marketing. He distinguishes between lasting Uber Trends and fleeting fads, emphasizing the importance of seizing these opportunities. The conversation also covers the pivotal role of AI in marketing, highlighting transparency and immediate consumer needs. Michael shares insights on trend-spotting strategies, offering critical data analysis tips for businesses aiming to adapt and thrive in a rapidly changing landscape.
11 snips
Aug 14, 2025 • 22min
Why Peer Groups Accelerate Success
Victoria Downing, President of Remodelers Advantage, has led successful peer groups for over 30 years, helping remodeling business owners enhance profits and leadership. She discusses how peer groups can halve growth timelines through structure and accountability. Victoria shares strategies for managing group dynamics and encouraging team investment. The importance of transparency for business expansion and harnessing technology to navigate marketing are highlighted. Notable success stories show how peer networking drives operational improvements and growth.
21 snips
Aug 13, 2025 • 23min
How to Own Your Marketing Strategy
Sara Nay, CEO of Duct Tape Marketing and author of 'Unchained,' brings over 15 years of experience helping small businesses thrive. She discusses the shift from outdated marketing agency models to AI-enabled in-house capabilities. Nay emphasizes the risks of outsourcing and the importance of simplifying marketing strategies. She highlights the evolving role of marketers from doers to orchestrators in the age of AI and the necessity of owning marketing strategies as valuable business assets. Tune in to learn how to take control of your marketing!
12 snips
Aug 7, 2025 • 24min
Why Branding Begins With Your Team Culture
Rhea Allen, the President and CEO of Peppershock Media and host of The Marketing Expedition Podcast, shares her expertise on branding and culture. She emphasizes that a strong internal team is essential for shaping how a business is perceived. Rhea discusses the importance of hiring for culture fit and using storytelling to foster employee buy-in. Fun initiatives like 'show and tell' can enhance morale, while authentic branding is vital in a world increasingly filled with AI-generated content. Rhea provides practical strategies for aligning HR and marketing to drive success.
Aug 6, 2025 • 25min
The Secret Weapon of Great Brands
Laura Ries, a renowned branding strategist and author, shares her insights on effective brand positioning. She introduces the concept of a 'strategic enemy,' showing how brands can gain clarity and focus by identifying what they stand against. Through examples like Southwest Airlines and Airbnb, she illustrates how narrowing focus can lead to entrepreneurial success. The discussion also highlights the importance of innovative branding strategies in a competitive market, encouraging businesses to adapt and stand out.
33 snips
Jul 31, 2025 • 22min
Empowering Small Business with AI & Strategy
Sara Nay, CEO of Duct Tape Marketing and author of 'Unchained', redefines marketing for small businesses with her innovative 'anti-agency' model. She discusses the pitfalls of traditional agency frameworks and highlights the importance of strategic leadership in the age of AI. Listeners learn how to effectively integrate AI tools into their marketing efforts, the beneficial role of fractional CMOs, and actionable steps to reclaim ownership of their marketing strategies. A must-listen for those looking to future-proof their business!
Jul 30, 2025 • 22min
Unlocking Hidden Profits
Stacey Hylen, an esteemed business coach and former VP at Chet Holmes International, shares her wealth of knowledge on boosting profits without extra marketing spend. She discusses practical strategies like reactivating past clients, overcoming pricing fears, and identifying profit leaks. Stacey advocates for a shift from a scarcity mindset to embracing abundance, transforming businesses into revenue powerhouses. Her insights into rebranding offers and enhancing team sales dynamics make for an enlightening conversation for any entrepreneur.
