The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
10 snips
Nov 19, 2025 • 12min
10 Questions That Reveal the Truth About a Marketing Partner
Choosing the right marketing partner is crucial for business success. Discover the 10 essential questions to ask before hiring an agency. Learn about data ownership and why it matters. Understand how to evaluate success accurately by measuring leads and conversions, not just vanity metrics. Find out how to ensure tactics align with a solid strategy. Explore the importance of knowing who does the daily work and how to review sample reports. Plus, insights on AI use and the need for effective collaboration with your team.
15 snips
Nov 13, 2025 • 22min
4 Pillars for Social Selling
Join Lorenzo Johnson, a LinkedIn expert and partner at SociallyIn, as he unpacks the four pillars of social selling that drive results. Discover how to enhance your LinkedIn presence, improve your SSI score, and create engaging content that cuts through the noise of generic AI posts. Lorenzo stresses the power of authentic engagement and the importance of video in building trust. He also shares the significance of long-term strategies over quick wins, providing practical tips to optimize your profile for future success.
37 snips
Nov 12, 2025 • 21min
10 Questions to Ask Before Hiring an Agency
Sara reveals ten crucial questions for small businesses before hiring a marketing agency. She emphasizes the importance of asset ownership and measurable success. Understanding contract terms and team interactions is vital for a healthy partnership. She advocates for integrating AI responsibly while involving clients in the process. Transparency, education, and alignment with business strategy are key themes, ensuring businesses build a strong and informed marketing foundation.
23 snips
Nov 7, 2025 • 21min
Give Your Marketing Strategy a Smart Upgrade
Keith Lauver, a serial entrepreneur and marketing strategist, shares his insights on redefining marketing strategies with his AI platform, Ella. He dives into High Definition Marketing, emphasizing clarity and precision in branding. Keith discusses how AI tools like Ella simplify complex marketing frameworks and improve team performance. He highlights a successful case study, showcasing how Ella helped revive a brand’s growth. Finally, he outlines Ella’s future features, aimed at enhancing sales enablement and bridging the gap between strategy and execution.
68 snips
Nov 6, 2025 • 23min
AI, Content Strategy, and Building a Brand That Lasts
Manick Bhan, Founder and CTO of Search Atlas, discusses the evolving landscape of SEO and the impact of AI on content strategy. He debunks the myth that SEO is dead, emphasizing its transformation across platforms. Manick reveals why AI searches are yielding higher conversions and the importance of focusing on quality content over quantity. He encourages marketers to embrace hands-on learning with AI and stresses the need for strong branding. Lastly, he shares insights from his entrepreneurial journey, highlighting the value of persistence through failure.
36 snips
Oct 30, 2025 • 23min
Trust, Storytelling, and the Future of Brands
In this engaging discussion, branding strategist Ernie Ross, founder of Ross Rethink, shares insights on the role of trust in modern branding. He argues that trust is the new brand currency, as consumers are willing to pay more for brands they trust. Ross emphasizes the power of authentic storytelling, which fosters emotional connections and drives market value. He also highlights the unique human qualities that AI cannot replicate, stressing the importance of purpose-driven narratives in a skeptical world.
18 snips
Oct 29, 2025 • 21min
Why Hope Is a Leadership Strategy
Dr. Julia Garcia, a psychologist and author of The Five Habits of Hope, discusses how hope can fundamentally transform leadership. She reveals that hope is more than a feeling; it’s a strategic habit that enhances resilience and workplace culture. Julia debunks common myths about hope, encourages emotional risk-taking to combat loneliness, and presents practical habits for leaders to foster connection and innovation. Tune in to explore how owning your story and repurposing emotions can create thriving organizations.
22 snips
Oct 23, 2025 • 23min
The Human Side of AI Branding
Mark Kingsley, a brand strategist and author of Brands in the Age of AI, delves into the complexities of branding in the AI era. He emphasizes the need for brands to foster emotional connections rather than chase algorithms, warning that algorithm-focused strategies risk obsolescence. Kingsley discusses the importance of trust and storytelling, arguing they are essential for forging human bonds. He also addresses the risks and opportunities AI presents for small businesses, urging leaders to embrace ethical, human-centered approaches.
33 snips
Oct 22, 2025 • 20min
Your Google Business Profile Is the Secret to Local SEO
Discover how your Google Business Profile is the new frontier for local SEO. Learn why it’s considered prime real estate in the digital landscape. John emphasizes the importance of experience and expertise in content creation to boost your visibility. He offers weekly posting ideas and strategies to leverage AI-driven search results. Get actionable tips on maintaining consistency to build trust and enhance local leads. Plus, a practical four-week plan to audit and optimize your profile for greater success!
35 snips
Oct 16, 2025 • 23min
How to Build Your AI Team, Task by Task
Eva Gutierrez, founder of ThinkWithAI.com and an expert in practical AI adoption, shares insights on integrating AI into business. She emphasizes approaching AI as a hired teammate, suggesting organizations offload tasks to AI gradually. Eva discusses how AI reshapes organizational structures, with roles evolving to accommodate AI as a support system. She also highlights the importance of hybrid intelligence, where humans lead decisions while AI assists, and the need for leaders to develop core AI skills for effective implementation.
