The Duct Tape Marketing Podcast

Todd Sattersten, a seasoned publishing veteran and CEO of Bard Press, shares his insights on the transformative power of books. He discusses how the right book at the right moment can shape careers and boost leadership skills. Todd reveals his criteria for selecting influential reads, highlights underrated gems like 'Tiny Habits', and emphasizes the importance of timeless business classics. He also touches on the interplay between personal growth and reading, advocating for engaging with challenging material to unlock entrepreneurial success.

Discover why SEO has evolved into a focus on visibility across AI and local searches. Learn the essential steps for a visibility audit, including how to enhance your presence in AI overviews, winning local map placements, and strategies for gathering impactful reviews. John highlights the importance of media mentions for building authority and shares tips on structuring your content to appeal to AI search engines. Lastly, he discusses how to optimize your calls to action to ensure they convert visitors into loyal customers.

Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, shares his insights on LinkedIn advertising. He highlights common pitfalls like relying on default settings and discusses the benefits of Thought Leader ads. Anthony emphasizes the importance of precise targeting and suggests best-performing industries, including tech and SaaS. He explains how to optimize budgets for better ROI and the impact of AI on marketing strategies. Listeners gain practical tips to enhance their LinkedIn ad campaigns.

Todd Sawicki, founder and CEO of Gumshoe AI, shares his expertise in AI-driven search and customer acquisition. He discusses how AI is revolutionizing user behavior and marketers' strategies, highlighting the importance of adapting beyond traditional SEO. Todd reveals that AI traffic converts better and emphasizes the value of high-quality, structured content. He also explains how Gumshoe AI generates customer personas and insights, allowing marketers to focus on high-intent searches and refine their competitive positioning.

Neen James, a leadership and customer experience expert and author of Exceptional Experiences, joins to share her insights on creating memorable business interactions. She emphasizes that luxury is a feeling rooted in human connection. Listeners learn about her Experience Elevation Model, which includes five key levers: attention, anticipation, personalization, generosity, and gratitude. Neen discusses strategies like simplifying processes, using sensory engagement, and adding personal touches to stand out and build lasting client loyalty.

The discussion dives into the evolving landscape of search engine optimization, emphasizing the need for businesses to prioritize search visibility over ranking. Key topics include the rise of zero-click searches and the importance of demonstrating E-E-A-T. Listeners can take away practical strategies like auditing content gaps, creating helpful pages, and optimizing their Google Business Profile. Additionally, the impact of AI on sourcing information is explored, along with common pitfalls to avoid. It's a must-listen for anyone looking to navigate the new search era!

Dr. Sabrina Starling, founder of Tap the Potential, shares her expertise on building businesses that thrive without the owner's constant presence. She discusses the importance of shifting your mindset to enable growth and effective delegation. Sabrina introduces her unique ‘$10K Hour’ framework to prioritize high-value activities and emphasizes the significance of planning for legacy and succession. Her personal resilience story adds depth to her practical advice on creating lasting systems and empowering future leaders.

Amy Rosenberg, a seasoned PR strategist and agency founder, dives into the evolving landscape of public relations. She argues that thought leadership is now essential for visibility, emphasizing its strategic importance in enhancing credibility. The conversation touches on how PR fuels SEO and even AI search, exploring practical content strategies that include podcasts. Listeners learn about the integration of social media into PR and the criteria for content that Google prioritizes—experience, authority, and trust.

Lynn Smith, a former national TV news anchor and founder of Rylan Media, discusses her book, Just Keep Going. She highlights the importance of resilience for both children and adults, sharing insights on how to cultivate courage and self-awareness. Lynn emphasizes the role of storytelling in teaching emotional lessons and the value of modeling strength for kids. She also reflects on her career pivot and the challenges of writing for children, aiming to inspire listeners to keep moving forward at any age.

*This is a re-release of a previous DTM episode. John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.   Today we discussed:   [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries   Rate, Review, & Follow   If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.   Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!   👉 Get Your Free Prompts: https://dtm.world/freeprompts