The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
4 snips
Oct 30, 2025 • 23min
Trust, Storytelling, and the Future of Brands
In this engaging discussion, branding strategist Ernie Ross, founder of Ross Rethink, shares insights on the role of trust in modern branding. He argues that trust is the new brand currency, as consumers are willing to pay more for brands they trust. Ross emphasizes the power of authentic storytelling, which fosters emotional connections and drives market value. He also highlights the unique human qualities that AI cannot replicate, stressing the importance of purpose-driven narratives in a skeptical world.
9 snips
Oct 29, 2025 • 21min
Why Hope Is a Leadership Strategy
Dr. Julia Garcia, a psychologist and author of The Five Habits of Hope, discusses how hope can fundamentally transform leadership. She reveals that hope is more than a feeling; it’s a strategic habit that enhances resilience and workplace culture. Julia debunks common myths about hope, encourages emotional risk-taking to combat loneliness, and presents practical habits for leaders to foster connection and innovation. Tune in to explore how owning your story and repurposing emotions can create thriving organizations.
10 snips
Oct 23, 2025 • 23min
The Human Side of AI Branding
Mark Kingsley, a brand strategist and author of Brands in the Age of AI, delves into the complexities of branding in the AI era. He emphasizes the need for brands to foster emotional connections rather than chase algorithms, warning that algorithm-focused strategies risk obsolescence. Kingsley discusses the importance of trust and storytelling, arguing they are essential for forging human bonds. He also addresses the risks and opportunities AI presents for small businesses, urging leaders to embrace ethical, human-centered approaches.
24 snips
Oct 22, 2025 • 20min
Your Google Business Profile Is the Secret to Local SEO
Discover how your Google Business Profile is the new frontier for local SEO. Learn why it’s considered prime real estate in the digital landscape. John emphasizes the importance of experience and expertise in content creation to boost your visibility. He offers weekly posting ideas and strategies to leverage AI-driven search results. Get actionable tips on maintaining consistency to build trust and enhance local leads. Plus, a practical four-week plan to audit and optimize your profile for greater success!
35 snips
Oct 16, 2025 • 23min
How to Build Your AI Team, Task by Task
Eva Gutierrez, founder of ThinkWithAI.com and an expert in practical AI adoption, shares insights on integrating AI into business. She emphasizes approaching AI as a hired teammate, suggesting organizations offload tasks to AI gradually. Eva discusses how AI reshapes organizational structures, with roles evolving to accommodate AI as a support system. She also highlights the importance of hybrid intelligence, where humans lead decisions while AI assists, and the need for leaders to develop core AI skills for effective implementation.
16 snips
Oct 15, 2025 • 24min
Turning Values Into Action
Robert Glazer, bestselling author and founder of Acceleration Partners, delves into transformative leadership and values in this engaging discussion. He emphasizes the distinction between personal and company values, advocating for actionable principles over vague ideals. Through storytelling, he shares why a parable format can effectively teach these concepts. Listeners learn to identify, measure, and align values to drive growth and avoid common pitfalls, drawing on powerful real-world business examples.
18 snips
Oct 9, 2025 • 20min
How to Turn a Moment Into Momentum
Don Yaeger, a New York Times bestselling author and leadership expert, shares insights on harnessing momentum in teams. He delves into how small moments can spark significant change, drawing parallels from sports, business, and the military. Don reveals a framework for engineering momentum, highlights common pitfalls like negativity and selfishness, and stresses the importance of situational awareness. He also introduces a weekly truth-telling habit to foster belief and collective vision among teams, proving that momentum is a powerful, measurable mindset.
33 snips
Oct 7, 2025 • 27min
How Books Can Shape Success
Todd Sattersten, a seasoned publishing veteran and CEO of Bard Press, shares his insights on the transformative power of books. He discusses how the right book at the right moment can shape careers and boost leadership skills. Todd reveals his criteria for selecting influential reads, highlights underrated gems like 'Tiny Habits', and emphasizes the importance of timeless business classics. He also touches on the interplay between personal growth and reading, advocating for engaging with challenging material to unlock entrepreneurial success.
18 snips
Oct 2, 2025 • 10min
7 Steps to a Complete Visibility Audit
Discover why SEO has evolved into a focus on visibility across AI and local searches. Learn the essential steps for a visibility audit, including how to enhance your presence in AI overviews, winning local map placements, and strategies for gathering impactful reviews. John highlights the importance of media mentions for building authority and shares tips on structuring your content to appeal to AI search engines. Lastly, he discusses how to optimize your calls to action to ensure they convert visitors into loyal customers.
37 snips
Oct 1, 2025 • 21min
Why Your LinkedIn Ads Aren't Working
Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, shares his insights on LinkedIn advertising. He highlights common pitfalls like relying on default settings and discusses the benefits of Thought Leader ads. Anthony emphasizes the importance of precise targeting and suggests best-performing industries, including tech and SaaS. He explains how to optimize budgets for better ROI and the impact of AI on marketing strategies. Listeners gain practical tips to enhance their LinkedIn ad campaigns.
