The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Aug 7, 2025 • 24min
Why Branding Begins With Your Team Culture
Rhea Allen, the President and CEO of Peppershock Media and host of The Marketing Expedition Podcast, shares her expertise on branding and culture. She emphasizes that a strong internal team is essential for shaping how a business is perceived. Rhea discusses the importance of hiring for culture fit and using storytelling to foster employee buy-in. Fun initiatives like 'show and tell' can enhance morale, while authentic branding is vital in a world increasingly filled with AI-generated content. Rhea provides practical strategies for aligning HR and marketing to drive success.
Aug 6, 2025 • 25min
The Secret Weapon of Great Brands
Laura Ries, a renowned branding strategist and author, shares her insights on effective brand positioning. She introduces the concept of a 'strategic enemy,' showing how brands can gain clarity and focus by identifying what they stand against. Through examples like Southwest Airlines and Airbnb, she illustrates how narrowing focus can lead to entrepreneurial success. The discussion also highlights the importance of innovative branding strategies in a competitive market, encouraging businesses to adapt and stand out.
33 snips
Jul 31, 2025 • 22min
Empowering Small Business with AI & Strategy
Sara Nay, CEO of Duct Tape Marketing and author of 'Unchained', redefines marketing for small businesses with her innovative 'anti-agency' model. She discusses the pitfalls of traditional agency frameworks and highlights the importance of strategic leadership in the age of AI. Listeners learn how to effectively integrate AI tools into their marketing efforts, the beneficial role of fractional CMOs, and actionable steps to reclaim ownership of their marketing strategies. A must-listen for those looking to future-proof their business!
Jul 30, 2025 • 22min
Unlocking Hidden Profits
Stacey Hylen, an esteemed business coach and former VP at Chet Holmes International, shares her wealth of knowledge on boosting profits without extra marketing spend. She discusses practical strategies like reactivating past clients, overcoming pricing fears, and identifying profit leaks. Stacey advocates for a shift from a scarcity mindset to embracing abundance, transforming businesses into revenue powerhouses. Her insights into rebranding offers and enhancing team sales dynamics make for an enlightening conversation for any entrepreneur.
6 snips
Jul 24, 2025 • 26min
Long-Term Leadership Outlasts Short-Term Wins
Chris Ducker, a serial entrepreneur and bestselling author, shares invaluable insights from his book, The Long-Haul Leader. He emphasizes the importance of cultivating a long-term mindset over chasing short-term wins. Ducker discusses how creative hobbies can boost productivity and balance in entrepreneurship. He also recounts his personal journey through burnout, illustrating how engaging in meaningful activities helped him heal. Finally, he highlights the power of transparency in leadership, fostering deeper connections and resilience among teams.
9 snips
Jul 23, 2025 • 24min
Marketing That Connects and Converts
Talia Wolf, an internationally acclaimed conversion optimization expert and founder of GetUplift, shares her innovative approach to marketing through emotional targeting. She explains her four-step framework that enhances customer connections, highlighting common pitfalls in traditional methods. Talia dives into the ethics of emotional marketing and emphasizes the importance of understanding genuine customer feelings. With engaging case studies and insights on A/B testing, she equips listeners to create authentic and impactful marketing experiences.
16 snips
Jul 17, 2025 • 23min
Helping Stakeholders Help Themselves
Bill Shander, a data communication expert and founder of Beehive Media, shares insights from his extensive experience with organizations like the UN and World Bank. He emphasizes the art of asking the right questions to uncover genuine stakeholder needs, rather than merely responding to requests. Bill also discusses the vital role of storytelling in data presentation, the significance of silence in communication, and how hybrid work impacts stakeholder engagement. His recommendations can help elevate trust and improve organizational communication strategies.
18 snips
Jul 16, 2025 • 23min
How AI Is Redefining Content Strategy
In this engaging discussion, Manick Bhan, Founder and CTO of Search Atlas, shares his expertise as a serial entrepreneur and SEO thought leader. He delves into the evolving landscape of SEO and how AI, including tools like ChatGPT, is reshaping content strategies. The conversation explores the advantages of AI search over traditional methods, emphasizing higher conversion rates. Manick also discusses the balance between quality and quantity in content creation and the significance of adapting strategies to stay relevant in the digital marketing realm.
13 snips
Jul 10, 2025 • 24min
Turn Slow Times Into Sales
In this lively discussion, Alex Goldfayn, a three-time Wall Street Journal bestselling author and CEO of The Revenue Growth Consultancy, shares tactics for turning slow times into sales opportunities. He explains how to shift from reactive to proactive mindsets, emphasizing the importance of reaching out to clients even when things seem stable. Alex introduces the COPE methodology to enhance communication and customer trust. He also discusses how every employee can contribute to a proactive culture, ensuring sustained growth during challenging times.
12 snips
Jul 9, 2025 • 23min
How to Adapt, Thrive, and Stay Human in an AI-Driven World
Discover how AI is revolutionizing marketing and the importance of blending technology with human elements like emotional intelligence. Explore the need for storytelling and authenticity to rise above automated communication. Learn about the future of hyper-personalization and strategic approaches for integrating AI thoughtfully. Embrace a growth mindset to adapt and thrive, while collaboration and shared experiences can enhance your understanding of these transformative changes. It's all about creating genuine connections in an AI-driven world!
