The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Jan 15, 2026 • 24min
You Can't Self-Care Your Way Out of a Toxic Workplace
Amy Leneker, a leadership consultant and author of "Cheers to Monday," discusses the harsh reality of toxic workplaces. She emphasizes that self-care can’t replace structural change. Leneker shares her Three-Step Stress Method and reveals how to foster trust within teams. She contrasts effective joy strategies with toxic positivity, highlighting that true joy requires genuine engagement. Additionally, she explores the nuances of work-life harmony and encourages honest discussions about stress, making her insights relevant for both leaders and individuals.
8 snips
Jan 14, 2026 • 25min
How to Capture Attention Without Clickbait
Carmine Gallo, a communication coach and author of Viral Voices, shares his expertise on capturing attention without resorting to clickbait. He discusses the neuroscience behind memorable messaging and how ancient persuasive techniques apply to modern platforms like TikTok and TED. Gallo emphasizes the importance of a three-act structure in storytelling, the need for ethical hooks to build trust, and the limitations of AI in conveying human meaning. His insights equip creators to craft engaging content that resonates authentically.
15 snips
Jan 8, 2026 • 16min
6 Marketing Trends That Will Shape 2026
Discover the marketing trends poised to revolutionize 2026! Explore how local SEO can enhance business visibility and why genuine, behind-the-scenes content is thriving over flashy viral hits. Learn the power of mischief marketing for unforgettable campaigns and why retaining customers is becoming more crucial than ever. Uncover the value of trust-based micro-influencers and understand how helpful, problem-solving content is the key to modern search strategies. Equip yourself with actionable insights to stay relevant in a rapidly changing landscape!
Jan 7, 2026 • 25min
AI Works Best as a Teammate, Not a Tool
Join Lauren Esposito, Chief Marketing Officer at Assemble, as she dives into the evolving landscape of the workforce. Discover why treating AI as a digital teammate enhances productivity and trust. They discuss the importance of integrating digital workers with humans, reshaping roles, and addressing job replacement fears. Lauren emphasizes the need for organizational changes to partner with IT, redefine workflows, and truly harness the power of AI for meaningful impact in business. Get ready to transform your approach to the future of work!
52 snips
Dec 18, 2025 • 24min
How Leaders Should Really Use AI
Geoff Woods, a bestselling author and founder of AI Leadership, shares insightful strategies for utilizing AI in leadership. He discusses how AI can enhance strategic thinking by serving as a thought partner, freeing leaders from mundane tasks by focusing on key priorities. Geoff introduces his CRIT framework to improve decision-making and advocates for upskilling employees in AI. He emphasizes the need for a cultural shift, urging leaders to embrace an AI-driven mindset to thrive in an evolving business landscape.
16 snips
Dec 17, 2025 • 24min
The Science of Mindset and Sustainable Success
Diana Pagano, a mindset coach and author, dives into the science of changing our beliefs using neuroscience and neuroplasticity. She emphasizes that true success isn't about doing more but about rewiring our mindset to overcome fear and burnout. Diana discusses the importance of aligning our habits with our mindset for lasting growth and how reframing fear helps in unlocking opportunities. With practical techniques, she offers insights on interrupting negative thoughts and redefining success to create fulfillment without sacrificing well-being.
11 snips
Dec 11, 2025 • 23min
10 Questions to Ask Before Hiring an Agency
Learn the 10 critical questions every small business should ask before hiring a marketing partner. Discover why owning your assets is essential and how to measure success effectively. Sara highlights the importance of strategy alignment over mere tactics and warns against lengthy contracts that limit flexibility. She emphasizes the value of team involvement and suggest using AI to enhance, not replace, human analysis. These insights aim to empower businesses to forge transparent, collaborative marketing partnerships.
19 snips
Dec 10, 2025 • 16min
7 Stages to a Complete Marketing Operating System
Discover the seven stages of building a complete marketing operating system. Learn how the marketing pyramid integrates business strategy, brand development, and customer experience for repeatable results. Explore AI's role in streamlining workflows and eliminating random tactics. Get insights on structuring campaigns and aligning teams for success. Uncover the importance of performance measurement and accountability through data-driven dashboards. This informative breakdown offers a roadmap for transforming your marketing strategy.
34 snips
Dec 4, 2025 • 22min
The Brain Science Behind Successful Marketing
Michael Aaron Flicker, founder of XenoSci Ventures and co-author of "Hacking the Human Mind," shares his expertise on the psychology behind successful marketing. He explains how brands intuitively leverage behavioral science yet often miss the academic backing. Delving into intriguing concepts, he highlights the Peak-End Rule for memorable experiences and the significance of concrete language in messaging. Flicker also emphasizes the ethical use of behavioral insights, urging marketers to apply these principles responsibly.
Dec 3, 2025 • 22min
Why Great Employees Don't Always Make Great Managers
In this insightful discussion, Ashley Herd, founder of Manager Method and former head of HR at McKinsey, reveals why top performers often falter when stepping into management roles. She explains the pitfalls of promoting individual contributors without proper training and emphasizes the importance of setting clear expectations. Ashley introduces her 'career quilt' concept, advocating for varied experiences in leadership. She also shares practical feedback frameworks and one-on-one techniques to transform team dynamics from mere status updates to meaningful development conversations.
