The Duct Tape Marketing Podcast

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed: 00:00 Opening 00:09 SEO is Not Dead 02:53 Intent and Content Opportunities 05:12 Local and Branded Visibility Signals 05:53 Measuring Trust and Visibility 07:05 Fixing Technical Problems 08:06 Guiding AI Content Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Mark Schaefer is a globally recognized marketing futurist, bestselling author of Marketing Rebellion and The Content Code, and host of the top-ranked Marketing Companion podcast. He’s also a keynote speaker and trusted strategy consultant to some of the world’s leading brands. In this episode, Mark joins the Duct Tape Marketing Podcast to discuss his latest book, Audacious: How Humans Win in an AI Marketing World. He shares powerful insights on why human-centered marketing is the antidote to AI saturation and how bold, creative branding, emotional connection, and shared experiences are reshaping modern marketing strategy. If you're looking to stand out in the age of automation, this episode is your roadmap. Today we discussed: 00:00 Opening 00:09 Introducing Mark Schaefer 00:59 Where Do Humans Fit in an AI Dominated World? 04:09 A World Without Shared Experiences 07:00 How to Out-Human AI 09:44 Embracing Every Day Awe 13:08 How AI is Changing Consumer Behavior 17:25 Story of the Book Cover 19:17 Start with Wrong Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.Today we discussed:00:00 Opening00:09 Introducing Dan Sanchez01:57 Approaching AI Strategically04:04 Creating New Things with AI06:36 Evolution of AI Prompting08:50 Humans Changing Role in Marketing11:38 Developing Skills vs Delegating Tasks13:51 AI Agents Affect on Marketing17:50 Advice on Using Deep ResearchMore About Dan Sanchez:Check out Dan Sanchez's Website: https://danchez.comConnect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/Rate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freeprompts

Marcus Sheridan, a globally recognized keynote speaker and author, shares his insights on building customer trust through transparency and effective communication. He discusses how businesses can dominate their industries by embracing self-service tools and addressing customer concerns that competitors avoid. Sheridan emphasizes the importance of crafting a unique marketing strategy, leveraging AI for content creation, and empowering buyers in their purchasing journey. Tune in to learn how to rethink your marketing approach and future-proof your brand.

John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today’s marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today.Today we discussed:[00:00] Opening[00:09] Introduction[01:52] Search Presence and Visibility[04:10] Embracing AI for Content[05:59] Local Search Isn't Going Anywhere[08:29] Prioritize Intent Based SEO[11:06] Link Building[13:58] Long Tail QueriesRate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freeprompts

Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market.Today we discussed:[00:00] Opening[00:09] Introducing Shane Murphy-Reuter[00:51] Extending Your Core Business[04:47] How Hyperfocus Protects Your Business[06:51] Find your Unique Advantage[10:28] Messaging for Clients with Different Needs[15:05] Shifting Mindset to Deal with Growth[17:00] Incentivizing Sales Teams[19:00] How Will AI Effect Scheduling SoftwareMore About Shane Murphy-Reuter:Check out Shane Murphy-Reuter's Website: https://calendly.com/Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/Rate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freeprompts

Dr. Margie Warrell is a bestselling author, leadership coach, and global authority on courage, risk-taking, and transformational leadership. She’s worked with Fortune 500 companies, coached C-suite executives, and spoken at the US Congress—empowering thousands to lead with boldness and integrity.In this episode, we dive into her latest book, The Courage Gap: Five Steps to Braver Action, exploring how fear, self-doubt, and imposter syndrome silently sabotage decision-making and business growth. Margie shares powerful strategies for building your “courage muscle,” raising your rates with confidence, and taking bold action even amid uncertainty.Today we discussed:[00:00] Opening[00:09] Introduction to Margie Warrell[01:01] What is the Courage Gap?[02:57] The Difference Between Fear-based and Strategic Pausing[05:06] What Role Does Imposter Syndrome Play?[09:48] Finding the Courage to Charge Your Worth[12:15] Habits to Build Courage[14:35] Dealing with Fear of Rejection[17:10] Being Courageous Through the UnknownMore About Margie Warrel:Check out Margie Warrels Website: https://margiewarrell.com/Connect with Margie Warrel on LinkedIn: https://www.linkedin.com/in/margiewarrell/Rate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freeprompts

Prasanna Dhungel is the co-founder and managing partner at Grow By Data, with nearly two decades of experience leading innovation in marketing, tech, healthcare, and SaaS. A graduate of Cornell, Princeton, and Kellogg School of Management, Prasanna brings deep expertise in digital strategy and search engine evolution.In this episode, he breaks down the future of SEO in an AI-dominated world—covering Google’s AI overview, zero-click searches, and how brand visibility is being redefined. You'll learn what’s working in 2025, how to adapt your content strategy, and the key metrics top marketers are using to stay ahead.Today we discussed:[00:00] Opening[00:09] Introducing Prasanna Dhungel[00:53] How to Prepare for Changes in Search?[05:06] Is Intent Driven Content the Way Forward?[07:16] What Metrics Should We Be Tracking?[10:39] Best Practices to Show Up in AIO[16:20] Measuring ROI Without AttributionMore About Prasanna Dhungel:Check out Prasanna Dhungel's Website: https://growbydata.com/Connect with Prasanna Dhungel on LinkedIn: https://www.linkedin.com/in/prasanna-dhungel/Rate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freeprompts

With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you’re an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen.Today we discussed:[00:00] Opening[00:09] Introduction to Alex Strathdee[01:03] Do Publishers Promote Books?[02:45] Mistakes in Book Marketing[06:54] How is AI Affecting Book Marketing?[08:30] What is the Goal of your Book?[09:39] Seeding Readers with no Audience[13:34] Team and Tools to Help You with Your Book[16:03] Positioning Yourself to get LuckyMore About Alex Strathdee:Check out Alex Strathdee's Website: https://www.getshelflife.comConnect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUenRate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freeprompts

Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success.Today we discussed:[00:00] Opening[00:09] Introducing Carlos Gil[02:23] Brands Need to Humanize[07:46] AI and the Need for Human Relationships[12:25] Communicating the Human Element of Your Brand[15:49] Omni-channel MarketingMore About Carlos Gil:Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9RhRate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freeprompts