The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
16 snips
Oct 15, 2025 • 24min
Turning Values Into Action
Robert Glazer, bestselling author and founder of Acceleration Partners, delves into transformative leadership and values in this engaging discussion. He emphasizes the distinction between personal and company values, advocating for actionable principles over vague ideals. Through storytelling, he shares why a parable format can effectively teach these concepts. Listeners learn to identify, measure, and align values to drive growth and avoid common pitfalls, drawing on powerful real-world business examples.
18 snips
Oct 9, 2025 • 20min
How to Turn a Moment Into Momentum
Don Yaeger, a New York Times bestselling author and leadership expert, shares insights on harnessing momentum in teams. He delves into how small moments can spark significant change, drawing parallels from sports, business, and the military. Don reveals a framework for engineering momentum, highlights common pitfalls like negativity and selfishness, and stresses the importance of situational awareness. He also introduces a weekly truth-telling habit to foster belief and collective vision among teams, proving that momentum is a powerful, measurable mindset.
33 snips
Oct 7, 2025 • 27min
How Books Can Shape Success
Todd Sattersten, a seasoned publishing veteran and CEO of Bard Press, shares his insights on the transformative power of books. He discusses how the right book at the right moment can shape careers and boost leadership skills. Todd reveals his criteria for selecting influential reads, highlights underrated gems like 'Tiny Habits', and emphasizes the importance of timeless business classics. He also touches on the interplay between personal growth and reading, advocating for engaging with challenging material to unlock entrepreneurial success.
18 snips
Oct 2, 2025 • 10min
7 Steps to a Complete Visibility Audit
Discover why SEO has evolved into a focus on visibility across AI and local searches. Learn the essential steps for a visibility audit, including how to enhance your presence in AI overviews, winning local map placements, and strategies for gathering impactful reviews. John highlights the importance of media mentions for building authority and shares tips on structuring your content to appeal to AI search engines. Lastly, he discusses how to optimize your calls to action to ensure they convert visitors into loyal customers.
37 snips
Oct 1, 2025 • 21min
Why Your LinkedIn Ads Aren't Working
Anthony Blatner, founder of Speedwork Social and host of LinkedIn Ads Radio, shares his insights on LinkedIn advertising. He highlights common pitfalls like relying on default settings and discusses the benefits of Thought Leader ads. Anthony emphasizes the importance of precise targeting and suggests best-performing industries, including tech and SaaS. He explains how to optimize budgets for better ROI and the impact of AI on marketing strategies. Listeners gain practical tips to enhance their LinkedIn ad campaigns.
11 snips
Sep 25, 2025 • 28min
The Future of SEO in the Age of AI Search
Todd Sawicki, founder and CEO of Gumshoe AI, shares his expertise in AI-driven search and customer acquisition. He discusses how AI is revolutionizing user behavior and marketers' strategies, highlighting the importance of adapting beyond traditional SEO. Todd reveals that AI traffic converts better and emphasizes the value of high-quality, structured content. He also explains how Gumshoe AI generates customer personas and insights, allowing marketers to focus on high-intent searches and refine their competitive positioning.
8 snips
Sep 24, 2025 • 24min
How to Create Exceptional Experiences
Neen James, a leadership and customer experience expert and author of Exceptional Experiences, joins to share her insights on creating memorable business interactions. She emphasizes that luxury is a feeling rooted in human connection. Listeners learn about her Experience Elevation Model, which includes five key levers: attention, anticipation, personalization, generosity, and gratitude. Neen discusses strategies like simplifying processes, using sensory engagement, and adding personal touches to stand out and build lasting client loyalty.
52 snips
Sep 18, 2025 • 20min
How to Stay Visible in the AI Search Era
The discussion dives into the evolving landscape of search engine optimization, emphasizing the need for businesses to prioritize search visibility over ranking. Key topics include the rise of zero-click searches and the importance of demonstrating E-E-A-T. Listeners can take away practical strategies like auditing content gaps, creating helpful pages, and optimizing their Google Business Profile. Additionally, the impact of AI on sourcing information is explored, along with common pitfalls to avoid. It's a must-listen for anyone looking to navigate the new search era!
10 snips
Sep 17, 2025 • 23min
Building a Business That Runs Without You
Dr. Sabrina Starling, founder of Tap the Potential, shares her expertise on building businesses that thrive without the owner's constant presence. She discusses the importance of shifting your mindset to enable growth and effective delegation. Sabrina introduces her unique ‘$10K Hour’ framework to prioritize high-value activities and emphasizes the significance of planning for legacy and succession. Her personal resilience story adds depth to her practical advice on creating lasting systems and empowering future leaders.
26 snips
Sep 11, 2025 • 20min
Why Thought Leadership Is the New PR
Amy Rosenberg, a seasoned PR strategist and agency founder, dives into the evolving landscape of public relations. She argues that thought leadership is now essential for visibility, emphasizing its strategic importance in enhancing credibility. The conversation touches on how PR fuels SEO and even AI search, exploring practical content strategies that include podcasts. Listeners learn about the integration of social media into PR and the criteria for content that Google prioritizes—experience, authority, and trust.
