The Duct Tape Marketing Podcast The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)
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Jun 19, 2025 Small business owners wear many hats, from CEO to project manager, and mastering these roles is crucial. Discover practical strategies for delegation and automation to avoid burnout. Explore how to prioritize responsibilities and utilize technology for productivity. Learn the importance of shifting focus from daily tasks to meaningful growth, enabling your business to serve you better. Tune in for insights on effective marketing strategies and the essential roles that drive success!
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Spinning Plates Anecdote
- John Jantsch compares running a small business to spinning seven or eight plates simultaneously.
- Like the plate spinner at the circus, small business owners must keep multiple roles active without letting any fall.
Time Block CEO Role
- Block out dedicated time weekly to fulfill your CEO role and focus on big-picture business vision.
- Avoid multitasking during this time so you can effectively plan future growth and direction.
Automate Sales Follow-Up
- Automate your sales follow-ups using email series and CRM pipelines to nurture leads efficiently.
- Daily consistent selling and marketing activities are essential to maintain a healthy client pipeline.