The Duct Tape Marketing Podcast How to Win Media with AI-Powered PR
Jun 25, 2025
Jon Mest, founder of JustReachOut.io and ChatRank.ai, delves into how AI is revolutionizing PR and SEO. He discusses the power of authentic storytelling and the importance of micro-influencers in modern media strategies. Jon highlights strategies for effective media pitching, emphasizing tailored content and compelling hooks to engage journalists. He also explains the shift towards online platforms and offers tips for amplifying media coverage through niche outlets, ensuring businesses capture attention in an AI-driven landscape.
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Episode notes
AI Empowers Targeted PR
- AI enhances human-led PR by helping identify the right media targets and crafting resonant messaging.
- It enables focused outreach rather than broad, unfocused emailing, thus improving engagement and outcomes.
PR's Revival Through Authenticity
- PR is rebounding as authority, expertise, and citations regain importance in SEO and digital trust.
- Authentic storytelling and micro-influencer engagement are key to winning modern PR success.
PR and AI-Driven SEO Fusion
- Winning visibility in AI-driven answer engines requires combining traditional PR tactics with SEO and content creation.
- Having others write about you validates your brand and producing your own content supports AI rankings.