How to Win Media with AI-Powered PR
The Duct Tape Marketing Podcast
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AI's Transformative Role in PR and SEO
This chapter focuses on how artificial intelligence is reshaping public relations and SEO, positioning it as a tool that enhances, rather than replaces, human creativity. It emphasizes the need for authentic storytelling and the integration of micro-influencers in modern PR strategies, while also discussing the importance of tailored content to improve visibility in AI-driven platforms. By sharing personal insights, the chapter illustrates the necessity for businesses to adapt their messaging to meet the evolving demands of digital audiences.
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