The Duct Tape Marketing Podcast Why It's Time to Retire the Idea of Retirement with Derek Coburn
Jun 4, 2025
In this engaging discussion, Derek Coburn, a seasoned financial advisor and bestselling author, challenges the conventional concept of retirement. He explores the historical roots of retirement and why many retirees feel the urge to return to work. Coburn advocates for living fully in the present and redefining success beyond age constraints. He shares insights on smarter financial planning, the benefits of longer work lives, and the significance of cherishing crucial family moments, urging listeners to rethink their approach to fulfillment and happiness.
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History of Retirement
- Retirement as a concept is barely 100 years old, originating with Bismarck's social program in 1889.
- It was initially set at age 70, then lowered to 65, reflecting life expectancy at that time.
Why Retirees Return to Work
- 25–30% of retirees return to work, often due to missing connection and purpose more than financial need.
- Retirement often fails to deliver the expected happiness and freedom people anticipated.
Jay Baer’s Career Pivot
- Jay Baer sold his agency and pivoted to becoming a tequila influencer, combining passion with new income.
- This shows entrepreneurs can redefine their purpose beyond traditional retirement.
