The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
13 snips
Jul 10, 2025 • 24min
Turn Slow Times Into Sales
In this lively discussion, Alex Goldfayn, a three-time Wall Street Journal bestselling author and CEO of The Revenue Growth Consultancy, shares tactics for turning slow times into sales opportunities. He explains how to shift from reactive to proactive mindsets, emphasizing the importance of reaching out to clients even when things seem stable. Alex introduces the COPE methodology to enhance communication and customer trust. He also discusses how every employee can contribute to a proactive culture, ensuring sustained growth during challenging times.
12 snips
Jul 9, 2025 • 23min
How to Adapt, Thrive, and Stay Human in an AI-Driven World
Discover how AI is revolutionizing marketing and the importance of blending technology with human elements like emotional intelligence. Explore the need for storytelling and authenticity to rise above automated communication. Learn about the future of hyper-personalization and strategic approaches for integrating AI thoughtfully. Embrace a growth mindset to adapt and thrive, while collaboration and shared experiences can enhance your understanding of these transformative changes. It's all about creating genuine connections in an AI-driven world!
11 snips
Jul 3, 2025 • 25min
How to Think Strategically About AI Tools
Dan Sanchez, an AI marketing strategist and creator of the AI-Driven Marketer podcast, shares insights on leveraging AI tools like ChatGPT for strategic marketing. He emphasizes the importance of defining clear problems and thinking critically about AI's role in enhancing creativity and productivity. The conversation delves into the changing landscape of marketing, including the risk of job displacement versus the emergence of new roles. Dan also offers advice on using AI for deep research, urging marketers to adopt a thoughtful approach to technology.
14 snips
Jul 2, 2025 • 23min
AI’s Real Role in Marketing
Andy Crestodina, co-founder and CMO of Orbit Media Studios, shares his insights on the transformative influence of AI in marketing. He discusses the future of content creation, emphasizing the need for quality over mere efficiency. AI's role in analytics and lead generation is highlighted, along with the importance of authentic, opinion-driven content. Crestodina also advocates for balancing technology with genuine human connections, ensuring that marketing remains engaging and personal in an increasingly automated world.
11 snips
Jun 26, 2025 • 23min
Win Clients by Leading, Not Following
In this engaging discussion, Blair Enns, a leading authority on creative agency sales and founder of Win Without Pitching, shares insights from his bestselling books. He reveals the cost of letting clients control sales conversations and introduces his framework of Four Conversations, designed to help agencies shift from vendors to trusted advisors. Blair emphasizes the importance of establishing value-driven pricing and engaging clients in meaningful dialogue about budget, ultimately guiding listeners to lead more effective sales discussions.
Jun 25, 2025 • 22min
How to Win Media with AI-Powered PR
Jon Mest, founder of JustReachOut.io and ChatRank.ai, delves into how AI is revolutionizing PR and SEO. He discusses the power of authentic storytelling and the importance of micro-influencers in modern media strategies. Jon highlights strategies for effective media pitching, emphasizing tailored content and compelling hooks to engage journalists. He also explains the shift towards online platforms and offers tips for amplifying media coverage through niche outlets, ensuring businesses capture attention in an AI-driven landscape.
27 snips
Jun 19, 2025 • 18min
The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All)
Small business owners wear many hats, from CEO to project manager, and mastering these roles is crucial. Discover practical strategies for delegation and automation to avoid burnout. Explore how to prioritize responsibilities and utilize technology for productivity. Learn the importance of shifting focus from daily tasks to meaningful growth, enabling your business to serve you better. Tune in for insights on effective marketing strategies and the essential roles that drive success!
Jun 18, 2025 • 20min
How to Stay Visible in the AI Search Era
Discover how traditional SEO is becoming outdated as businesses must adapt to the AI-driven search landscape. Learn about zero click searches and the new emphasis on search visibility. The discussion covers how expertise, authoritativeness, and trustworthiness are crucial for success. Enjoy a humorous story about a cowboy hat that lightens the exploration of evolving digital marketing trends. Plus, gain actionable strategies to enhance online presence and engagement to thrive in this dynamic environment.
6 snips
Jun 12, 2025 • 20min
Local SEO Tactics for the AI-Powered Web
David Hunter, CEO of Local Falcon and founder of Epic Web Studios, shares his insights on the evolving landscape of local SEO in the age of AI. He discusses how AI changes search behaviors and the importance of conversational search queries. David highlights the impact of proximity on local rankings and the need for structured content to enhance visibility. He also addresses the unique challenges faced by multi-location businesses, emphasizing the necessity of a cohesive SEO strategy for maintaining brand consistency.
15 snips
Jun 11, 2025 • 12min
How AI is Rewriting the Customer Journey
Explore how AI is reshaping the buyer's journey as traditional models evolve. Discover the Marketing Hourglass framework and its relevance in adapting to AI-driven strategies. Learn how recommendation engines and self-service experiences are changing customer interactions. Rethink SEO by focusing on questions instead of keywords, while blending digital efficiency with emotional marketing. The journey is transforming—find out how to stay ahead and align with the new consumer behaviors for effective engagement.
