The Duct Tape Marketing Podcast

Kate Bradley-Chernis, a former rock and roll DJ and CEO of Lately.ai, shares her journey from music to marketing. She discusses innovative strategies for cutting through content clutter and the symbiotic relationship between humans and AI in content creation. Drawing from neuroscience, Kate reveals how to enhance audience engagement with collaborative AI tools. Additionally, she tackles the importance of behavioral targeting over demographics and navigates through the complexities of data privacy in the evolving digital landscape.

Seth Godin, a marketing luminary and bestselling author, shares profound insights on strategic marketing. He emphasizes the importance of empathy and long-term thinking in crafting effective strategies. Godin discusses the power of selecting specific customer segments and competition to shape business success. He also highlights the need to ask the right questions for decision-making clarity. Additionally, he advocates for addressing climate change through public awareness and proactive measures. A must-listen for entrepreneurs and marketers!

Ryan Deiss, a serial entrepreneur and founder of DigitalMarketer, shares his wealth of knowledge on scaling businesses effectively. He discusses his latest book, emphasizing the necessity of escaping the 'founder's curse' to increase business value. Deiss reveals the importance of value engines, strategic rhythms, and high-output teams. Listeners learn how to optimize team performance and conduct value engine audits to enhance productivity. His actionable strategies aim to empower entrepreneurs at all stages to build sustainable and thriving businesses.

Hortense le Gentil, a world-renowned executive leadership coach with over 30 years of experience, shares invaluable insights on evolving leadership. She discusses overcoming mental obstacles, shifting from traditional models to empathetic leadership, and the importance of self-awareness. Learn how to embrace authenticity and vulnerability while connecting deeply with team members. With practical exercises and emphasis on personal growth, Hortense empowers leaders to unlock their potential and drive success in today's dynamic landscape.

Tommy Mello is a driven entrepreneur and founder of a $220 million home services business. He shares insights on scaling operations and the core values that foster employee loyalty. Mello emphasizes the significance of effective recruitment and training to build high-performing teams. He also discusses personal branding and the need for marketing strategies that align with business goals. With a focus on exceptional customer experience, he reveals how to attract skilled labor and drive engagement in the evolving home services industry.

Small businesses often struggle with marketing due to a leadership gap, leading to scattered strategies and stagnant growth. Effective marketing leadership is crucial for building a solid foundation, steering clear of reactive trends. A focus on structured strategies and the innovative concept of marketing leadership as a service can facilitate long-term growth. The conversation also highlights the integration of AI while emphasizing the necessity of human oversight to create successful marketing systems.

Nick Bennett, co-founder of TACK and author of "B2B Influencer Marketing," shares his expertise on transforming B2B marketing through authentic creator partnerships. He highlights the shift from traditional marketing to a more human-centric approach, emphasizing the power of micro-influencers and subject matter experts. Bennett discusses the importance of authenticity in influencer collaborations and navigates the challenges of global marketing strategies. He also dives into successful product launches fueled by targeted influencer programs that enhance brand visibility and revenue.

Stephanie Chung, a bestselling author and the first African American woman to lead a private jet company, shares powerful insights on modern leadership. She emphasizes the importance of ally leadership, cultural intelligence, and overcoming unconscious biases. Stephanie discusses the transformative power of empathy and genuine connections in diverse teams. She also highlights the necessity of fostering a psychologically safe workplace to drive inclusion and collaboration, offering practical strategies for today's leaders navigating complex social dynamics.

Jon Acuff, a New York Times bestselling author known for his humorous take on personal development, shares insightful strategies for effective goal setting. He discusses common pitfalls that lead to abandoned goals and emphasizes the importance of achievable milestones over grand visions. Acuff introduces the 'goal ladder' method and stresses the dual nature of regret as a tool for actionable change. He also highlights the necessity of embracing failure as a stepping stone to success, encouraging listeners to overcome psychological barriers in their journey.

Explore the transformative marketing trends set to disrupt 2025, including the rise of hyper-personalization powered by AI. Discover how decentralized communities are changing the landscape and the importance of authenticity in branding. Dive into the impact of generative AI on creative production and orchestrating marketing strategies. Learn actionable insights on leveraging new platforms and fostering consumer trust through transparency, ensuring your business stays ahead in the evolving digital ecosystem.