The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interview Duncan Wardle, former Head of Innovation and Creativity at Disney. Duncan, who played a transformative role at Disney Imagineering, Pixar, Marvel, and Lucasfilm, shares how he fostered a culture of innovation that reshaped the guest experience, resulting in breakthroughs like the Magic Band. As the author of The Imagination Emporium: Creative Recipes for Innovation, Duncan unveils powerful tools for unlocking creativity, tackling challenges, and building "yes, and" cultures in organizations.Today we discussed: [00:00] Opening [00:09] Introduction to Duncan Wardle [01:00] Defining Innovation and Embedding a Culture of Creativity [03:12] Embracing Innate Creativity [04:48] The Future of Employability [09:38] Collaborative Brainstorming Exercise [12:43] Unlocking Creativity through Playfulness and Collaboration [17:01] River of Thinking and Innovation More About Duncan Wardle Duncan Wardle's website - https://theimaginationemporium.com/ Connect with Duncan Wardle on LinkedIn: https://www.linkedin.com/in/duncanwardle/ Rate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freepromptsThis episode of the Duct Tape Marketing Podcast is brought to you by Ad CritterTV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

In this episode of the Duct Tape Marketing Podcast, I interviewed Robert Glazer, founder of Acceleration Partners, a global partner marketing agency, and author of the bestselling book Rethinking Two Weeks Notice. Robert is an expert in workplace culture, employee retention, and leadership. His work challenges outdated corporate practices and offers fresh strategies for creating thriving workplace environments.During our conversation, Robert shared powerful insights on why the traditional "two weeks' notice" practice is no longer effective and how companies can replace it with the Open Transition Program. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty.Robert Glazer’s fresh perspective on employee transitions offers actionable strategies for improving employee retention, workplace culture, and corporate reputation. By replacing outdated practices like the two weeks' notice with the Open Transition Program, businesses can create a supportive, loyal, and high-performing work environment.Today we discussed: [00:00] Opening [00:34] Introduction to Robert Glazer [01:20] Problems with the Traditional Two Weeks Notice [03:45] Replacing Two Weeks Notice with the Open Transition Program [05:30] Addressing Employee Performance Issues Early and Constructively [10:04] Organizational Culture and Open Transition Programs [17:24] Structured Employee Transitions and Client Retention More About Jay Papasan Robert Glazer's website - https://robertglazer.com/Connect with Robert Glazer on LinkedIn: https://www.linkedin.com/in/glazer/Rate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freeprompts

Jay Papasan, a bestselling author and VP at Keller Williams Realty, dives deep into productivity and focus. He shares how small mindset shifts foster clarity and drive transformational results. Expect insights on adopting impactful morning habits and aligning decisions with core values. Jay emphasizes the importance of habit formation, explaining that it takes about 66 days to establish lasting changes. He also discusses the enduring legacy of his book 'The One Thing' and how effective prioritization can propel both personal and professional success.

This episode is from the vault!In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.In this eye-opening discussion, Amanda Holmes, a trailblazer in sales strategy, reveals the unconventional yet highly effective methods she employed to revolutionize the sales game. As the CEO of Chet Holmes International, Amanda inherited a multimillion-dollar enterprise and doubled its sales by 1176% in the first year.Holmes emphasizes the significance of the Dream 100 strategy, a potent approach that originated from her father's work with billionaire Charlie Munger. By targeting a select group of high-value prospects, Amanda explains how this strategy, rooted in old-school principles, became the fastest and least expensive way to double sales for numerous companies.Amanda's unorthodox approach at trade shows involves walking around with a four-foot billboard strapped to her back. Discover how this attention-grabbing tactic, combined with strategically placed QR codes, became a powerful offline-to-online conversion tool. Uncover the secrets behind Amanda's ability to create a buzz, capture attention, and convert leads seamlessly across different mediums.Key Takeaways:In this episode: Learn how in-person engagement, coupled with digital elements like QR codes, can significantly enhance your sales strategy. Explore the impact of unconventional marketing tactics, such as walking billboards, in creating brand awareness and generating leads. Understand the synergy between offline and online efforts, and how blending traditional and modern strategies can revolutionize your sales approach. Amanda Holmes takes you on a journey into the heart of revolutionary sales strategy. From the Dream 100 concept to walking billboards and QR codes, uncover the tactics that propelled her success in doubling sales and transforming businesses. Embrace the fusion of old-school principles with modern marketing techniques, and revolutionize your sales strategy for unparalleled success in the digital age. More About Amanda Holmes: Connect with Amanda on Instagram - instagram.com/amanditaholmes/?hl=en Visit Chet Holmes International - chetholmes.com/ Get a copy of The Ultimate Sales Machine? - amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158 Rate, Review, & FollowIf you liked this episode, please rate and review the show. Let us know what you loved most about the episode.Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!👉 Get Your Free Prompts: https://dtm.world/freepromptsThis episode of the Duct Tape Marketing Podcast is brought to you by OracleNobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape

Kate Bradley-Chernis, a former rock and roll DJ and CEO of Lately.ai, shares her journey from music to marketing. She discusses innovative strategies for cutting through content clutter and the symbiotic relationship between humans and AI in content creation. Drawing from neuroscience, Kate reveals how to enhance audience engagement with collaborative AI tools. Additionally, she tackles the importance of behavioral targeting over demographics and navigates through the complexities of data privacy in the evolving digital landscape.

Seth Godin, a marketing luminary and bestselling author, shares profound insights on strategic marketing. He emphasizes the importance of empathy and long-term thinking in crafting effective strategies. Godin discusses the power of selecting specific customer segments and competition to shape business success. He also highlights the need to ask the right questions for decision-making clarity. Additionally, he advocates for addressing climate change through public awareness and proactive measures. A must-listen for entrepreneurs and marketers!

Ryan Deiss, a serial entrepreneur and founder of DigitalMarketer, shares his wealth of knowledge on scaling businesses effectively. He discusses his latest book, emphasizing the necessity of escaping the 'founder's curse' to increase business value. Deiss reveals the importance of value engines, strategic rhythms, and high-output teams. Listeners learn how to optimize team performance and conduct value engine audits to enhance productivity. His actionable strategies aim to empower entrepreneurs at all stages to build sustainable and thriving businesses.

Hortense le Gentil, a world-renowned executive leadership coach with over 30 years of experience, shares invaluable insights on evolving leadership. She discusses overcoming mental obstacles, shifting from traditional models to empathetic leadership, and the importance of self-awareness. Learn how to embrace authenticity and vulnerability while connecting deeply with team members. With practical exercises and emphasis on personal growth, Hortense empowers leaders to unlock their potential and drive success in today's dynamic landscape.

Tommy Mello is a driven entrepreneur and founder of a $220 million home services business. He shares insights on scaling operations and the core values that foster employee loyalty. Mello emphasizes the significance of effective recruitment and training to build high-performing teams. He also discusses personal branding and the need for marketing strategies that align with business goals. With a focus on exceptional customer experience, he reveals how to attract skilled labor and drive engagement in the evolving home services industry.

Small businesses often struggle with marketing due to a leadership gap, leading to scattered strategies and stagnant growth. Effective marketing leadership is crucial for building a solid foundation, steering clear of reactive trends. A focus on structured strategies and the innovative concept of marketing leadership as a service can facilitate long-term growth. The conversation also highlights the integration of AI while emphasizing the necessity of human oversight to create successful marketing systems.