In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues. Key Takeaways Ethical leadership is crucial in shaping the future of business Companies need to care about their employees and the issues that their employees care about Authenticity is key in balancing the potential cost of doing the right thing Virtual reality and mixed reality have educational potential in understanding complex societal issues  Chapters [00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative' [02:32] Leading with Consciousness: The Ethical Imperative [05:17] The Impact of the Pandemic on Business Practices [10:12] Navigating the Balance: Doing the Right Thing vs. Cost [17:27] Exploring Complex Societal Issues through Virtual Reality [20:36] Conclusion: Connect with Andrew C. M. Cooper   More About Andrew C.M. Cooper: Add Andrew Cooper on LinkedIn - https://www.linkedin.com/in/accooper/ Check out his Website - https://www.andrew-cooper.com/ Grab a copy of The Ethical Imperative: Leading with Conscience to Shape the Future of Business - https://www.amazon.com/Ethical-Imperative-Leading-Conscience-Business/dp/1394274831? Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freepromptsThis episode of The Duct Tape Marketing Podcast is brought to you by: Oracle: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape   Wix: work in sync with your team all on one canvas, reusing templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. 

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made him a go-to authority for entrepreneurs and businesses looking to achieve lasting success.In this episode, he discusses the reasons behind the highly anticipated revision of his book Launch. He explores why an update was necessary and what it takes to launch a successful product—from the initial concept to post-launch strategies. "We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you're a salesperson, a coach, launching a new product, or looking to revamp your current strategy, this episode is packed with real-world advice sure to stand the test of time. Key TakeawaysWith advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here's to you Apple) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty. More About Jeff Walker: Check out his Website - https://calendly.com/url?q=https%3A%2F%2Fjeffwalker.com%2F Follow him on X - https://x.com/jeffwalker Grab a copy of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams - https://www.amazon.com/Launch-Updated-Expanded-Anything-Business/dp/1401974732 Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching programhttps://productlaunchformula.com/masterclass24/If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. He explains that integrating DMs into your sales-management strategy could be the key to unlocking more personalized, efficient, and successful sales processes. Key TakeawaysWe’ve all experienced the declining effectiveness of traditional cold calls, but have we explored the potential of DMs as a high-conversion sales tool?DMs might just be the final frontier for your business sales strategy. Sean Malone and I discuss DMs, which are emerging as a critical component of modern sales-management strategies. As DMs continue to be a sacred place for most people online, he emphasizes the importance of understanding the nuances of DM communication, including personalization, timing, and the art of crafting a compelling message that resonates with potential clients—not just anybody.You want a potential client, a lead, not just a dead end, so perhaps don’t pitch until the 5th DM. Incorporating DMs into your sales-management toolkit is a strategic approach that balances automation with a human touch. He explains the benefits of DMs in building stronger customer relationships, increasing engagement, and ultimately driving higher conversion rates. In this episode, you’ll learn how to optimize your sales-management practices with DMs, why they’re becoming an essential sales tool, and how to leverage this approach for your agency's success. More About Sean Malone: Add Sean Malone on LinkedIn - https://www.linkedin.com/in/seanmalone028/ Check out his Website - https://flowchat.com/ Subscribe to Flow Chat's Youtube channel - https://www.youtube.com/c/flowchat If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Dive into the marketing strategy pyramid that revolutionizes integrated marketing! Discover the importance of aligning your brand, growth, and customer strategies for maximum impact. Learn how to identify your ideal customer and refine messaging to resonate with them. Explore tactics that attract and convert prospects effectively. Delve into the significance of creating an exceptional post-sale experience for customer retention and referrals. Plus, hear how team alignment enhances the overall marketing execution.

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Kevin Rains, an expert in the hospitality industry and founder of Dappled Light Adventures, a company specializing in creating unforgettable retreat experiences. Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. His insights offer a comprehensive guide to building and managing successful business retreats.Kevin Rains' extensive experience with hospitality and retreat management provides listeners with practical tips and advanced techniques to enhance their retreat offerings. He explains the importance of understanding guest needs, the role of personalized experiences, and creating a welcoming environment that encourages relaxation and connection. This episode is a must-listen for anyone looking to elevate their business retreats and achieve outstanding results. Key TakeawaysWe’ve all considered a business retreat to rejuvenate our teams, but have we considered what makes them truly successful?Kevin Rains and I discuss the rising popularity of business retreats and their unique advantage in fostering team cohesion and innovation. He stresses the importance of crafting personalized experiences and creating an environment that feels like a home away from home.Kevin Rains shares strategies for effective retreat planning and execution, emphasizing the need for clear goals and robust logistical support. He states that attention to detail, understanding guest preferences, and creating memorable moments are essential for driving satisfaction and repeat visits. In this episode, you’ll learn how to design impactful retreats, why personalization matters, and why all these strategies are crucial for long-term success in the hospitality industry.More About Kevin Rains: Check out his Website - dappledlightadventures.com/ Follow him on Instagram - instagram.com/kevin_rains/?hl=en  If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

AJ Wilcox, a leading expert in LinkedIn Ads and founder of B2Linked, dives deep into the world of B2B marketing. He highlights the unique advantages of using LinkedIn ads and effective tactics to convert clicks into clients. Key topics include the rising popularity of Thought Leader ads, the importance of manual bidding strategies, and the latest trends in ad creatives like personal videos. Wilcox emphasizes targeted messaging and audience segmentation as crucial for maximizing ad performance and achieving better ROI.

In this discussion, Kelly Campbell, a trauma-informed leadership coach and author of "Heal to Lead," dives into the intricate relationship between trauma and leadership. She describes trauma as unprocessed energy that influences leaders' responses to stress. Kelly underscores the necessity of self-awareness in leadership, highlighting how it can either empower or hinder team dynamics. By addressing both personal and collective trauma, leaders can cultivate a supportive atmosphere that fosters trust, collaboration, and psychological safety in their organizations.

Jodi Wellman, a positive psychology expert, discusses embracing mortality to live without regrets. She emphasizes the importance of confronting our denial of death, setting anticipatory goals, and building a supportive community. Wellman's insights provide practical tools for living an intentional and fulfilling life.

Rate, Review, & Follow on Apple PodcastsIn this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market. Key TakeawaysJesse Wroblewski highlights the importance of adopting a supervillain mindset to differentiate your brand. He explains that smaller businesses should use creativity and wit to compete with more prominent, established brands rather than trying to outspend them. He emphasizes the value of polarization in marketing, stating that being loved by a few is better than being mediocre to many. He also introduces his “universe of differentiation” concept, outlining practical ways to stand out in a crowded market.Authenticity is crucial for successful differentiation, and brands should align their unique selling propositions with their core values and strengths. More About Jesse Wroblewski: Connect with Jesse Wroblewski on LinkedIn - decommoditized.com/ Visit his Website - decommoditized.com/ Grab a Copy of Marketing For Supervillains - amazon.com/Marketing-SuperVillains-Diabolical-Differentiation-Decommoditization/dp/B0CLBNDVLF/?tag=mfsvwebsite Check out his Youtube - youtube.com/channel/UC5hCtafiRpMWtD6dUI4yYQw If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create high-performing people and teams. The concept of "Thoughtfully Fit" is a framework designed to help individuals and teams enhance their performance and navigate challenges with greater agility. This episode is packed with rare insights on transforming any agency’s leadership approach by integrating thoughtful practices into your daily routines and organizational culture.Key TakeawaysDarcy Luoma explains the “Thoughtfully Fit" framework, emphasizing self-awareness, agility, self-management, and building stronger interpersonal relationships. Our conversation provides practical tips for integrating the "Thoughtfully Fit" principles into your daily leadership practices. These tips help leaders at all levels foster a more thoughtful and practical approach to managing teams.She also highlights the broader implications of adopting this mindset, including personal growth and a more fulfilling professional life. By focusing on thoughtful practices, leaders can achieve a balance that enhances their personal and organizational success. Leaders can improve decision-making, adaptability, and team dynamics by reflecting on their actions and fostering a collaborative environment.More about  Darcy LuomaVisit her Website - darcyluoma.com/Check out her LinkedIn - linkedin.com/in/darcyluoma/Grab a copy of Thoughtfully Fit: Your Training Plan for Life and Business Success - amzn.to/3RpeLNp