The Duct Tape Marketing Podcast

Michael Chad Hoeppner, a political communications expert and CEO of GK Training, shares vital insights into mastering the art of communication. He highlights the importance of self-awareness and listening, offering practical tips for engaging speaking. Hoeppner discusses strategies for overcoming common public speaking mistakes and the balance between verbal and non-verbal communication. Additionally, he introduces unique exercises, like using Lego blocks to improve clarity. These tools transform average speakers into captivating communicators.

Jeannie Walters, an award-winning customer experience expert and founder of Experience Investigators, dives into the vital distinction between customer experience and customer service. She discusses the importance of shaping the entire customer journey and emphasizes a proactive mindset. Jeannie highlights how generational differences impact expectations and the urgent need for businesses to adapt to these shifts. Moreover, she underscores the critical role of speed in responses, sharing anecdotes that reveal how perceptions of 'soon' can vary widely.

Dr. Amber Wright, a seasoned communication expert and former professor, dives into the art of asking impactful questions to enhance connections. She highlights the power of self-awareness and active listening in effective communication. The conversation explores how thoughtful curiosity can transform interpersonal relationships, especially in business scenarios. Dr. Wright shares strategies for navigating diverse personalities within teams and emphasizes the importance of conflict resolution, making interactions more meaningful and collaborative.

Join Chase Jarvis, an award-winning artist and founder of CreativeLive, as he flips the script on safety in life and creativity. He argues that true potential lies outside our comfort zones. Chase delves into how societal pressures distort our desires and how positive self-talk can combat self-doubt. He emphasizes the importance of playfulness in fueling success and creativity. Plus, he stresses that mastery comes from relentless practice and reframing failures as growth opportunities.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power.We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements.From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency.Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation.More About Brandy Burch: Check out Brandy Burch's Website Connect with Brandy Burch on LinkedIn Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn!Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

Explore the fascinating entrepreneurial journey of a seasoned business owner and his choice to avoid traditional employment. Discover insights on how AI is reshaping small businesses, enhancing productivity and decision-making. Uncover the significance of curiosity and innovation in adapting to a digital landscape. Personal anecdotes reveal lessons learned from contrasting parental influences and the value of diverse knowledge. Plus, get a sneak peek at future aspirations and the ultimate favorite business book that transcends conventional wisdom.

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey’s Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization.In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has.Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies.Key Takeaways: Personalization is about creating customer experiences at scale. AI enhances personalization by analyzing customer data. The privacy factor in personalization must be managed carefully. 70% of consumers are comfortable with data use for value. Speed of learning is crucial for competitive advantage. Companies often have more data than they realize, but it's fragmented. AI can help integrate data from various sources effectively. Successful personalization can lead to increased customer satisfaction. Content should be bite-sized and easily digestible for consumers. Empowering customers with their data can enhance their experience. More About David Edelman: Check out David Eldelmen's Website Connect with David Edelman on LinkedIn Grab a copy of Personalized: Customer Strategy in the Age of AI Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn!Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.This episode of the Duct Tape Marketing Podcast is brought to you by OracleNobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Kory Kogon, Vice President of Content Development at FranklinCovey. With over 25 years of business expertise spanning frontline roles to executive leadership, she brings a deep understanding of how to apply FranklinCovey’s world-renowned content to drive success within organizations. Her insights into the strategies and principles for building exceptional leaders, robust systems, and winning cultures demonstrate how FranklinCovey’s blended learning solutions create real, practical impact—enabling the critical behavior changes needed for transformational results.She is a co-author of the #4 Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and Project Management Essentials for the Unofficial Project Manager. More About Kory Kogon: Check out Kory Kogon's Website Connect with Kory Kogon on LinkedIn Grab a copy of The 7 Habits of Highly Effective People Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn!Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by OracleNobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

Itai Sadan, founder of Duda, a website builder tailored for agencies and small businesses, discusses the platform's evolution from a mobile-first tool to a comprehensive solution for responsive web design. He highlights how Duda's focus on web professionals differentiates it from competitors like WordPress. The role of AI in enhancing agency efficiency and streamlining workflows is also explored. Plus, the cultural nod to The Big Lebowski adds a fun twist to Duda's ethos!

Leigh Shulman, a seasoned writing mentor and author of the bestselling "The Writer's Roadmap," shares her insights on the business benefits of writing a book. She discusses how a book can elevate credibility, engage clients, and serve as a powerful marketing tool. The conversation delves into the importance of storytelling across genres, the role of coaching in the writing journey, and the impact of AI on the craft. Leigh also emphasizes setting clear goals and finding time amidst busy lives to write, making a compelling case for aspiring authors.