The Duct Tape Marketing Podcast
How Small Businesses Win on Reddit in 2025
Mar 5, 2025
Jim Squires, Reddit's EVP of Business Marketing and Growth, shares insights on leveraging Reddit for small businesses. He discusses the unique community-driven culture of Reddit and how brands can genuinely connect with niche audiences. Jim reveals best practices for smart ad campaigns and the value of organic engagement. He emphasizes the importance of authentic interactions over aggressive selling and highlights strategies for measuring success on the platform. This insider perspective provides game-changing tactics for those eager to tap into Reddit's potential.
24:07
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Quick takeaways
- Small businesses can effectively engage Reddit communities by prioritizing authentic interactions over traditional promotional tactics to build trust.
- Targeted advertising on Reddit, combined with genuine community participation, offers a powerful avenue for small businesses to reach niche audiences.
Deep dives
Understanding Reddit's Unique Community Structure
Reddit is distinguished by its large array of active communities, each centered around specific interests and hobbies, from gaming to gardening. Unlike other social platforms which utilize a 'like' system, Reddit employs upvotes and downvotes, allowing only the most valuable content to gain visibility. This structure promotes a community-driven environment where genuine debate and insights can thrive while filtering out polarizing or irrelevant content. The anonymity on Reddit facilitates candid discussions, as users engage with pseudonyms rather than their real identities, reinforcing the platform's focus on shared interests rather than self-promotion.
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