Jim Squires

Jim Squires, Reddit's EVP of Business Marketing and Growth, shares insights on leveraging Reddit for small businesses. He discusses the unique community-driven culture of Reddit and how brands can genuinely connect with niche audiences. Jim reveals best practices for smart ad campaigns and the value of organic engagement. He emphasizes the importance of authentic interactions over aggressive selling and highlights strategies for measuring success on the platform. This insider perspective provides game-changing tactics for those eager to tap into Reddit's potential.