The Duct Tape Marketing Podcast The Zero-Click Internet: What It Means for Your Marketing Strategy
Feb 26, 2025
Join Rand Fishkin, co-founder and CEO of SparkToro and a leading voice in SEO, as he tackles the implications of the zero-click internet on marketing strategies. Discover how 60% of Google searches now end without a click and learn actionable strategies to adapt. Rand emphasizes the importance of engaging content that thrives amidst search engine ecosystems. He also discusses the challenges of traditional marketing attribution and the need for innovative tools to refine strategies in today's digital landscape.
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Zero-Click Search Defined
- Zero-click searches mean users get answers directly on Google, without clicking through to other sites.
- This behavior is driven by user preference for quick answers, not an evil plot by Google.
Zero-Click Internet
- Zero-click searches started with Google but are now adopted by all platforms to retain users.
- This shift requires a change in marketing strategy, focusing on influencing users where they already are.
HubSpot's Zero-Click Success
- HubSpot's traffic decreased significantly, yet their revenue increased, proving the effectiveness of zero-click marketing.
- This shows a new trend: traffic down, revenue up.
