The Duct Tape Marketing Podcast

Nick Bennett, co-founder of TACK and author of "B2B Influencer Marketing," shares his expertise on transforming B2B marketing through authentic creator partnerships. He highlights the shift from traditional marketing to a more human-centric approach, emphasizing the power of micro-influencers and subject matter experts. Bennett discusses the importance of authenticity in influencer collaborations and navigates the challenges of global marketing strategies. He also dives into successful product launches fueled by targeted influencer programs that enhance brand visibility and revenue.

Stephanie Chung, a bestselling author and the first African American woman to lead a private jet company, shares powerful insights on modern leadership. She emphasizes the importance of ally leadership, cultural intelligence, and overcoming unconscious biases. Stephanie discusses the transformative power of empathy and genuine connections in diverse teams. She also highlights the necessity of fostering a psychologically safe workplace to drive inclusion and collaboration, offering practical strategies for today's leaders navigating complex social dynamics.

Jon Acuff, a New York Times bestselling author known for his humorous take on personal development, shares insightful strategies for effective goal setting. He discusses common pitfalls that lead to abandoned goals and emphasizes the importance of achievable milestones over grand visions. Acuff introduces the 'goal ladder' method and stresses the dual nature of regret as a tool for actionable change. He also highlights the necessity of embracing failure as a stepping stone to success, encouraging listeners to overcome psychological barriers in their journey.

Explore the transformative marketing trends set to disrupt 2025, including the rise of hyper-personalization powered by AI. Discover how decentralized communities are changing the landscape and the importance of authenticity in branding. Dive into the impact of generative AI on creative production and orchestrating marketing strategies. Learn actionable insights on leveraging new platforms and fostering consumer trust through transparency, ensuring your business stays ahead in the evolving digital ecosystem.

Michael Chad Hoeppner, a political communications expert and CEO of GK Training, shares vital insights into mastering the art of communication. He highlights the importance of self-awareness and listening, offering practical tips for engaging speaking. Hoeppner discusses strategies for overcoming common public speaking mistakes and the balance between verbal and non-verbal communication. Additionally, he introduces unique exercises, like using Lego blocks to improve clarity. These tools transform average speakers into captivating communicators.

Jeannie Walters, an award-winning customer experience expert and founder of Experience Investigators, dives into the vital distinction between customer experience and customer service. She discusses the importance of shaping the entire customer journey and emphasizes a proactive mindset. Jeannie highlights how generational differences impact expectations and the urgent need for businesses to adapt to these shifts. Moreover, she underscores the critical role of speed in responses, sharing anecdotes that reveal how perceptions of 'soon' can vary widely.

Dr. Amber Wright, a seasoned communication expert and former professor, dives into the art of asking impactful questions to enhance connections. She highlights the power of self-awareness and active listening in effective communication. The conversation explores how thoughtful curiosity can transform interpersonal relationships, especially in business scenarios. Dr. Wright shares strategies for navigating diverse personalities within teams and emphasizes the importance of conflict resolution, making interactions more meaningful and collaborative.

Join Chase Jarvis, an award-winning artist and founder of CreativeLive, as he flips the script on safety in life and creativity. He argues that true potential lies outside our comfort zones. Chase delves into how societal pressures distort our desires and how positive self-talk can combat self-doubt. He emphasizes the importance of playfulness in fueling success and creativity. Plus, he stresses that mastery comes from relentless practice and reframing failures as growth opportunities.

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay, a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).With a vision to make health benefits more accessible and customizable, Brandy has rapidly expanded BenefitBay and helped redefine how employers approach employee health coverage by ensuring fair and equal purchasing power.We discuss the evolution of employee health benefits, the advantages of ICHRAs for employers and employees, and the complexities involved in implementing these arrangements.From Tech-first inexperienced health benefit startups to the burden of having too many choices, Brandy Burch explains that DIYing health benefits internally is not all it's cracked up to be and giving employees a say in what benefits they choose from pets to fertility can be an enormous BENEFIT to seeking talent, as an agency.Brandy Burch also shares insights on risk management, the role of BenefitBay in the market, and the importance of personalization in employee benefits. The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation.More About Brandy Burch: Check out Brandy Burch's Website Connect with Brandy Burch on LinkedIn Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn!Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE.

Explore the fascinating entrepreneurial journey of a seasoned business owner and his choice to avoid traditional employment. Discover insights on how AI is reshaping small businesses, enhancing productivity and decision-making. Uncover the significance of curiosity and innovation in adapting to a digital landscape. Personal anecdotes reveal lessons learned from contrasting parental influences and the value of diverse knowledge. Plus, get a sneak peek at future aspirations and the ultimate favorite business book that transcends conventional wisdom.