The Duct Tape Marketing Podcast Local SEO Tactics for the AI-Powered Web
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Jun 12, 2025 David Hunter, CEO of Local Falcon and founder of Epic Web Studios, shares his insights on the evolving landscape of local SEO in the age of AI. He discusses how AI changes search behaviors and the importance of conversational search queries. David highlights the impact of proximity on local rankings and the need for structured content to enhance visibility. He also addresses the unique challenges faced by multi-location businesses, emphasizing the necessity of a cohesive SEO strategy for maintaining brand consistency.
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AI Overviews Transform Local SEO
- AI overviews are a fundamental shift in local SEO, turning Google into a content creator, not just a link provider.
- This reduces website clicks but delivers quick, efficient answers to users.
Conversational Search is Rising
- Users increasingly use conversational, long-tail queries for local search, guided by AI features.
- This shift makes local search more nuanced and tailored than before.
Proximity's Reduced SEO Weight
- Proximity still matters in local SEO but less than before; prominence and expertise weigh more now.
- Local SEO results account for relevance and authority more than just physical closeness.