The Duct Tape Marketing Podcast Turn Slow Times Into Sales
13 snips
Jul 10, 2025 In this lively discussion, Alex Goldfayn, a three-time Wall Street Journal bestselling author and CEO of The Revenue Growth Consultancy, shares tactics for turning slow times into sales opportunities. He explains how to shift from reactive to proactive mindsets, emphasizing the importance of reaching out to clients even when things seem stable. Alex introduces the COPE methodology to enhance communication and customer trust. He also discusses how every employee can contribute to a proactive culture, ensuring sustained growth during challenging times.
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Proactive Growth Beats Reactivity
- Most companies and salespeople are reactive, only responding when customers initiate contact.
- To grow organically by gaining market share, businesses must shift to proactive engagement.
Call Clients When Nothing's Wrong
- Call clients even when there's no problem just to check in and offer help.
- Being the only one to reach out proactively makes your business stand out.
Definition of Outgrow
- To 'outgrow' means surpassing competition, market averages, and your own past growth.
- Proactivity is the essential strategy to achieve this higher growth.
