In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch, a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies. Her extensive experience in marketing leadership at Clutch have provided innovative tricks into how verified reviews can transform agency success and drive growth.During our insightful conversation, we explored how Clutch connects buyers and sellers of business services and examined the importance of verified reviews in establishing trust and credibility in the B2B marketplace. In this episode, Katie Hollar shares compelling success stories and practical strategies for agencies to leverage reviews to attract ideal clients and enhance their reputation. Key TakeawaysKatie Hollar emphasizes the critical role of verified reviews in the B2B service sector. She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. With an average review on Clutch stretching around 500 words long, every review reveals detailed insights into the client experience, project deliverables, and outcomes.She discusses the growing trend towards strategic marketing services and the increasing demand for agencies that offer more than just tactical solutions. Verified reviews play a crucial role in showcasing an agency’s ability to deliver strategic value, helping them move from being seen as mere vendors or trend-chasers to trusted advisors.Moreover, she points out that responding to both positive and negative reviews is vital for agencies. Engaging with reviews demonstrates transparency and a commitment to client satisfaction, which can significantly influence prospective clients' decision-making processes.Katie Hollar's insights underscore the power of verified reviews in shaping an agency's success, highlighting that authenticity and detailed feedback are key to building a strong and credible online presence.More About Katie Hollar Connect with Katie Hollar on LinkedIn - linkedin.com/in/katiehollar/ Visit her Website - clutch.co/  Rate, Review, & Follow on Apple PodcastsIf you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Jonathan Gandolf, founder and CEO of The Juice, discusses the debate between gated and ungated content in the ever-evolving landscape of content marketing. He emphasizes the importance of educating and entertaining audiences, highlighting the higher engagement of ungated content. Gandolf also explores the role of AI in content creation and distribution, while advocating for a balance between gated and ungated content for customized experiences and genuine audience interaction.

Josh Elledge, U.S. Navy veteran and founder of UpMyInfluence.com, discusses the transformative power of podcasting for businesses. He emphasizes building valuable relationships through interviews with industry leaders, creating audience-centric content, and monetizing podcasts with sponsorships tailored to audience needs. Podcasting can boost networking, lead generation, and business growth for small business owners.

Seasoned expert Terri Sjodin shares key insights on successful sales presentations, emphasizing persuasive structure, thorough preparation, audience engagement, and adapting to different platforms. Drawing examples from actress Meryl Streep, she highlights the necessity of practice to enhance presentation skills and avoid common pitfalls. By addressing critical aspects and avoiding mistakes like being overly informative instead of persuasive, professionals can elevate their presentation game and drive conversions effectively.

Dynamic entrepreneur Chris Martinez shares his journey of transforming a struggling startup into a multimillion-dollar agency by pivoting to a specialized niche, leveraging technology, building a strong team, and continuous learning. He highlights the importance of managing customer relationships, fostering a positive culture, and staying adaptable in a technologically driven world. The podcast explores AI's role in agency operations, the evolution of digital marketing strategies, and balancing technology with the human touch in agency management.

Caroline Crewe, a pricing strategy expert, discusses common pricing mistakes and the importance of value-based pricing. She emphasizes avoiding cost-plus pricing, understanding customer value perception, and optimizing pricing strategies for profit and customer satisfaction.

Patton Gleason, Founder and CEO of Relay Goods, discusses the power of re-commerce in retail, turning surplus inventory into revenue. He highlights smart inventory solutions, specialized marketplaces, and zero-waste supply chain practices, emphasizing sustainability and profitability for retailers.

Maisie Ganzler discusses implementing sustainable business practices tailored to each industry, emphasizing authenticity over trends. Real-world examples show the impact of genuine change driven by personal passion. Strategies for collaboration with advocacy groups and integrating sustainability for profitability are also explored.

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Kim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era. Key TakeawaysLarry Kim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment. More About Larry Kim: Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/ Visit his Website  -customers.ai/ Rate, Review, & Follow on Apple PodcastsIf you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Christian Brim. Through his extensive experience as a certified public accountant and certified management accountant, Christian Brim has gained profound insights into the intersection of creativity and profitability for entrepreneurs. In this episode, we cover the unique challenges faced by creative entrepreneurs and explore tailored solutions to help them thrive in their businesses without having to sacrifice passion for financial success. Key TakeawaysWith over 25 years of working with small businesses to grow their businesses profitably Christian Brim is experienced in the unique mindset of creative entrepreneurs, emphasizing the importance of embracing profitability as not just essential to creative endeavors but also, honorable. Through the Three-Pronged Decision concept, he highlights the necessity of aligning market needs, profitability, and personal passion for success. Christian guides creative minds in implementing the Profit First framework to prioritize profitability while ensuring financial stability. He also underscores the significance of value pricing as a strategy to maximize earnings. By integrating these insights, creative entrepreneurs can overcome financial challenges, unlock their full potential, and thrive in their unique ventures. More About Christian Brim: Connect with Christian Brim on LinkedIn - linkedin.com/in/christianbrim/ Visit his Website  - christianbrim.com/profit-first-for-creatives/ For follow up questions and a special offer - coregroupus.com/dtm-podcast