The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business.During this episode, Mirau dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth.Key Moments[00:00] Who is Michael Mirau and what are Family Business Dynamics[02:59] Challenges Unique to Family Businesses[05:57] The Importance of Healthy Relationships especially for family business[09:00] Navigating Leadership Transitions[ 12:01 ] Example of How to Compete as a Service Business[14:30] Intentional Succession Planning[18:50] How to connect with Mirau and resources for family businessesMore about Michael Mirau GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz Check out Mike's website: https://www.resultsimproved.com/michael-mirau Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttapeConnect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show.Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review."

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.Chapters[00:00] Introduction and the senior living marketing boom[02:42] Understanding the SMART Marketing Framework[05:16] The Role of Strategy in Senior Living Marketing[08:35] Differentiation in a Competitive Market[12:49] Aligning Marketing and Sales Strategies[16:59] The Critical Role of Websites in Sales[19:56] Introducing Smarter Marketing CertificationMore About Debbie Howard:Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2Check out Debbie’s website - https://seniorlivingsmart.com/Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/This episode is sponsored by Oracle - http://oracle.com/ducttapeConnect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show.Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Then, let us know what you loved most about the episode.

Brian Gottlieb, founder of Tundraland Home Improvements, illustrates how he turned a $3,000 investment into a billion-dollar business. He delves into the importance of belief in leadership and creating a positive company culture. Brian discusses innovative feedback techniques, the value of stay interviews to gauge employee satisfaction, and aligning teams around shared goals. He also emphasizes that investing in training is key to cultivating an engaged workforce, which enhances both employee experience and customer service.

Tim Grahl, CEO of Story Grid and a dedicated advocate for authors, shares his insights on writing mastery. He emphasizes that writing is a skill honed through deliberate practice and expert feedback. Grahl discusses his structured Story Grid methodology, helping writers create compelling narratives. He highlights the emotional power of storytelling and offers unique strategies for blending fiction and nonfiction. Additionally, he reflects on how impactful books can leave a lasting legacy on readers.

Jay Schwedelson, a leading marketing expert and founder of SubjectLine.com, shares invaluable insights on optimizing email marketing. He emphasizes the critical role of subject lines, revealing that starting with a number or using ellipses can enhance open rates. Discussing call-to-action buttons, he advises using first-person language for increased engagement. Jay also uncovers the best times to send emails, the importance of list hygiene, and the influence of AI and privacy issues on email strategies. This episode is packed with actionable tips for marketers!

In this engaging conversation, Joe Crisera, an author and mentor for home service professionals, shares his journey from struggling contractor to industry leader. He reveals how prioritizing quality, reliability, safety, and health—through his concept of 'Pure Motive Service'—can transform business success. Joe discusses the importance of offering multiple pricing options to enhance customer satisfaction and profitability. He also emphasizes managing opportunities and utilizing effective marketing to build trust and standout in a competitive market.

Dive into the intriguing world of content creation! Discover how AI is falling short in producing original material while still being a valuable tool for generating ideas. Learn about the power of pillar content and the effectiveness of breaking it into subtopics. Explore the 'Content Sprint Methodology' for maximizing efficiency through AI. Plus, find out how video production can transform your content strategy and save you time.

Dive into the complexities of marketing as bold beliefs challenge the norm. Discover why customer experience is the true differentiator between brands, and how solving client problems beats chasing fleeting trends. Unpack the critique of the popular 'find your why' notion and learn to create purposeful content. Embrace emotional engagement and measure your marketing's effectiveness for long-term success. This insightful exploration promises to reshape how you think about marketing in today’s competitive landscape.

In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surrounding this idea. People want to learn and are learning by doing but don’t feel quite there yet. If you’re one of those people reading this, Are you ready to put that title on your LinkedIn profile?More so; What does it mean to be a Fractional CMO? What are the skills required? How can this role significantly impact your agency’s growth strategy?  Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. This approach ensures that every tactic and channel contributes to the company’s long-term goals. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Technical Skills: Besides strategy, a fractional CMO must possess strong technical skills to advise on and implement marketing technologies that optimize operations and enhance efficiency. Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential. A fractional CMO must demonstrate the impact of marketing initiatives on the company’s bottom line, proving their value through continuous improvement. Strategy First: Lastly, Strategy First! Every engagement should start with a well-defined marketing strategy that aligns with the business’s objectives. This strategy-first mindset allows Fractional CMOs to provide clear direction and measurable results, setting the stage for successful marketing initiatives. This episode of The Duct Tape Marketing Podcast is brought to you by:ActiveCampaignTry ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promoWixwork in sync with your team all on one canvas, reuse templates, widgets and sections across sites. Create a client kit for seamless handovers and leverage best in class SEO defaults across all your Wix sites.https://www.wix.com/studioRate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues. Key Takeaways Ethical leadership is crucial in shaping the future of business Companies need to care about their employees and the issues that their employees care about Authenticity is key in balancing the potential cost of doing the right thing Virtual reality and mixed reality have educational potential in understanding complex societal issues  Chapters [00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative' [02:32] Leading with Consciousness: The Ethical Imperative [05:17] The Impact of the Pandemic on Business Practices [10:12] Navigating the Balance: Doing the Right Thing vs. Cost [17:27] Exploring Complex Societal Issues through Virtual Reality [20:36] Conclusion: Connect with Andrew C. M. Cooper   More About Andrew C.M. Cooper: Add Andrew Cooper on LinkedIn - https://www.linkedin.com/in/accooper/ Check out his Website - https://www.andrew-cooper.com/ Grab a copy of The Ethical Imperative: Leading with Conscience to Shape the Future of Business - https://www.amazon.com/Ethical-Imperative-Leading-Conscience-Business/dp/1394274831? Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freepromptsThis episode of The Duct Tape Marketing Podcast is brought to you by: Oracle: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape   Wix: work in sync with your team all on one canvas, reusing templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites.