How to Build Game-Changing Strategy by Choosing Your Customers and Competition

Jan 1, 2025

Seth Godin, a marketing luminary and bestselling author, shares profound insights on strategic marketing. He emphasizes the importance of empathy and long-term thinking in crafting effective strategies. Godin discusses the power of selecting specific customer segments and competition to shape business success. He also highlights the need to ask the right questions for decision-making clarity. Additionally, he advocates for addressing climate change through public awareness and proactive measures. A must-listen for entrepreneurs and marketers!

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

INSIGHT

Strategy as a Philosophy

Strategy is a philosophy of becoming, not just following a plan.
It involves understanding systems and making decisions to cause change.

ADVICE

Empathy in Strategy

Use empathy in strategy by acknowledging others' agency.
Consider their perspectives and choices, as they have the power to decide.

ANECDOTE

Personal Strategies

Seth Godin helped a teen with college decisions, highlighting the need for personal strategies.
He contrasts his job-seeking strategy with a classmate's, showing how different approaches lead to different outcomes.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

This week's episode is from the vault!

In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin. A renowned expert in marketing, entrepreneurship, and strategic philosophy, Seth shares his invaluable insights once again on our show. With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. In this episode, we explore how both businesses and individuals can transform their strategic approach for greater success.

In his latest book, This is Strategy: Make Better Plans, and a little anecdote about a chef, an electric car, and 30 years of veganism, he defines strategy as a philosophy of becoming and explains how understanding systems, the art of choosing customers, and competition can lead to long-term success.

Seth Godin challenges conventional strategy ideas, emphasizing empathy and awareness of the systems influencing customers and competitors. His thoughts on building sustainable, intentional strategies are a must-have for agencies, entrepreneurs and business leaders looking to stop running around in circles and make a meaningful impact.

More about Seth Godin:

Seth Godin's Blog: https://seths.blog/
Add Seth on LinkedIn: https://www.linkedin.com/in/sethgodin/
Grab a copy of This Is Strategy: Make Better Plans: https://amzn.to/3Bwv31Z

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Oracle

Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle: http://oracle.com/ducttape