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How to Build Game-Changing Strategy by Choosing Your Customers and Competition

The Duct Tape Marketing Podcast

CHAPTER

Strategic Choice in Competition and Market Positioning

This chapter explores the importance of strategically selecting competition in the business landscape, emphasizing how companies can shape their competitive context. It also discusses the need for businesses to adapt to technology trends and presents a case study of a financial institution that successfully positioned itself by directing some customers to rivals.

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