Building a $220M Empire: The Power of Training and Branding

In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states. As the author of Elevate: Build a Business Where Everybody Wins and host of The Home Service Expert podcast, Tommy has dedicated his career to helping others achieve business success by focusing on recruiting top talent, optimizing branding strategies, and delivering exceptional customer experiences.

During our conversation, Tommy shared his journey of scaling a business from a small operation to an industry leader in the home services space. He emphasized the importance of investing in training, aligning core values, and leveraging performance pay systems to build a thriving team and long-term customer loyalty.

Today we discussed:

[00:00] Who is Tommy Mello?

[02:14] Optimizing Recruitment and Service Quality

[04:05] Branding Goes Beyond Your Logo

[07:26] Motivating Employees to Perform

[12:37] Recruiting vs. Creating A-Players

[15:52] Using Marketing to Recruit

• Tommy Mello's website - https://homeserviceexpert.com/
• Connect with Tommy Mello on Instagram: https://www.instagram.com/officialtommymello/

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