The Duct Tape Marketing Podcast

Angelo Ponzi, a marketing and branding strategist who serves as a fractional CMO for small to mid-market companies, shares valuable insights on strategic business growth. He discusses how fractional CMOs offer flexibility and cost-effectiveness while honing in on brand development and messaging. The conversation highlights the importance of aligning client needs with marketing strategies, navigating internal dynamics, and uncovering growth opportunities through customer insights. Ponzi emphasizes that the right strategy can transform marketing efforts into sustainable success.

In a captivating discussion, Liz Elting, the co-founder and CEO of TransPerfect, shares her inspiring journey from launching a billion-dollar language solutions empire to her philanthropic efforts empowering women and underserved communities. She emphasizes the importance of setting actionable goals and embracing innovation in entrepreneurship. Liz also redefines risk, highlighting how entrepreneurship can lead to personal control instead of recklessness, all while navigating the challenges of technology in business. Dream big and take action!

Zach Kromkowski, co-founder of Sention, simplifies cybersecurity for small businesses through education. He discusses the critical need for robust practices, including system hardening and effective password management. Zach emphasizes that cybersecurity doesn’t have to be costly, offering budget-friendly strategies. The conversation also delves into managing security in distributed workforces and the unique risks posed by AI. He insists on the importance of two-factor authentication and compliance standards to ensure client trust and protect sensitive information.

In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.  Key Takeaways The Duct Tape Marketing Snapshot is a one-page framework for creating a marketing strategy. The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy. Each element has several components that must be addressed to create a comprehensive marketing strategy. The framework helps businesses simplify and organize their marketing strategy.  Chapters [00:00] Introduction to the Duct Tape Marketing Snapshot [02:24] The Three Core Elements of a Marketing Strategy [03:15] Addressing the Key Components of Brand Strategy [05:36] Building a Growth Strategy: From Awareness to Lead Conversion [09:48] Mapping the Customer Journey in the Customer Strategy This episode of The Duct Tape Marketing Podcast is brought to you by the following: Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode.Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business.During this episode, Mirau dives deep into the critical challenges that family businesses face, such as balancing personal relationships with professional responsibilities. He offers actionable strategies to ensure leadership transitions are smooth and provide a roadmap for long-term business growth.Key Moments[00:00] Who is Michael Mirau and what are Family Business Dynamics[02:59] Challenges Unique to Family Businesses[05:57] The Importance of Healthy Relationships especially for family business[09:00] Navigating Leadership Transitions[ 12:01 ] Example of How to Compete as a Service Business[14:30] Intentional Succession Planning[18:50] How to connect with Mirau and resources for family businessesMore about Michael Mirau GetThe Family Business Manifesto: A Roadmap to Peace in the Family and Prosperity in the Business: https://amzn.to/3TPJ2Gz Check out Mike's website: https://www.resultsimproved.com/michael-mirau Follow Mike on LinkedIn: https://www.linkedin.com/in/mikemirau/ and X https://x.com/resultsimproved This episode is sponsored by Active Campaign - https://www.activecampaign.com/ducttapeConnect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show.Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select "Write a Review."

In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.Chapters[00:00] Introduction and the senior living marketing boom[02:42] Understanding the SMART Marketing Framework[05:16] The Role of Strategy in Senior Living Marketing[08:35] Differentiation in a Competitive Market[12:49] Aligning Marketing and Sales Strategies[16:59] The Critical Role of Websites in Sales[19:56] Introducing Smarter Marketing CertificationMore About Debbie Howard:Grab your copy of Smarter(er) Marketing for Senior Living Communities - https://amzn.to/3zryqq2Check out Debbie’s website - https://seniorlivingsmart.com/Follow Debbie on Linkedin - https://www.linkedin.com/in/deborah-howard-ab730b43/This episode is sponsored by Oracle - http://oracle.com/ducttapeConnect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/Rate, Review, & Follow on Apple PodcastsIf you liked this episode, please rate and review the show.Go here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.”Then, let us know what you loved most about the episode.

Brian Gottlieb, founder of Tundraland Home Improvements, illustrates how he turned a $3,000 investment into a billion-dollar business. He delves into the importance of belief in leadership and creating a positive company culture. Brian discusses innovative feedback techniques, the value of stay interviews to gauge employee satisfaction, and aligning teams around shared goals. He also emphasizes that investing in training is key to cultivating an engaged workforce, which enhances both employee experience and customer service.

Tim Grahl, CEO of Story Grid and a dedicated advocate for authors, shares his insights on writing mastery. He emphasizes that writing is a skill honed through deliberate practice and expert feedback. Grahl discusses his structured Story Grid methodology, helping writers create compelling narratives. He highlights the emotional power of storytelling and offers unique strategies for blending fiction and nonfiction. Additionally, he reflects on how impactful books can leave a lasting legacy on readers.

Jay Schwedelson, a leading marketing expert and founder of SubjectLine.com, shares invaluable insights on optimizing email marketing. He emphasizes the critical role of subject lines, revealing that starting with a number or using ellipses can enhance open rates. Discussing call-to-action buttons, he advises using first-person language for increased engagement. Jay also uncovers the best times to send emails, the importance of list hygiene, and the influence of AI and privacy issues on email strategies. This episode is packed with actionable tips for marketers!

In this engaging conversation, Joe Crisera, an author and mentor for home service professionals, shares his journey from struggling contractor to industry leader. He reveals how prioritizing quality, reliability, safety, and health—through his concept of 'Pure Motive Service'—can transform business success. Joe discusses the importance of offering multiple pricing options to enhance customer satisfaction and profitability. He also emphasizes managing opportunities and utilizing effective marketing to build trust and standout in a competitive market.