In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.
As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.
Today we discussed:
- [0:00] Opening
- [01:50] The Leadership Gap in Marketing
- [02:57] Why Marketing Leadership Matters
- [03:39] Steps to Fix Marketing Leadership Gap
- [08:48] Marketing Leadership as a Service
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The Duct Tape Marketing Podcast