The Duct Tape Marketing Podcast
How To Produce Better Content With Collaborative AI
Jan 2, 2025
Kate Bradley-Chernis, a former rock and roll DJ and CEO of Lately.ai, shares her journey from music to marketing. She discusses innovative strategies for cutting through content clutter and the symbiotic relationship between humans and AI in content creation. Drawing from neuroscience, Kate reveals how to enhance audience engagement with collaborative AI tools. Additionally, she tackles the importance of behavioral targeting over demographics and navigates through the complexities of data privacy in the evolving digital landscape.
22:34
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Quick takeaways
- Collaborative AI enhances content marketing by combining human creativity with machine efficiency, resulting in higher engagement and relevance.
- A well-defined marketing strategy is essential for businesses to navigate the complexities of AI-driven content creation and maintain clarity in their objectives.
Deep dives
The Importance of Marketing Strategy
Many businesses struggle to understand what sets them apart from their competitors, and this often leads to a lack of confidence in charging premium prices for their offerings. A well-defined marketing strategy is crucial for success, as it provides a roadmap that clarifies the next steps and helps businesses maintain focus on larger goals instead of getting lost in fleeting tactics. By developing a tailored marketing plan, companies can gain clarity, boost confidence, and gain control over their marketing efforts. This strategic approach ensures consistent growth and helps businesses adapt to changes in the market.
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