Lately.AI has been working for years on content generation systems that capture your unique “voice” and are tailored to your unique audience. At first, they didn’t know that they were going to build an AI system, but now they have a state-of-the-art generative platform that provides much more than “prompting” out of thin air. Lately.AI’s CEO Kate explain their journey, her perspective on generative AI in marketing, and much more in this episode! Join the discussionChangelog++ members save 2 minutes on this episode because they made the ads disappear. Join today!Sponsors:Fastly – Our bandwidth partner. Fastly powers fast, secure, and scalable digital experiences. Move beyond your content delivery network to their powerful edge cloud platform. Learn more at fastly.com Fly.io – The home of Changelog.com — Deploy your apps and databases close to your users. In minutes you can run your Ruby, Go, Node, Deno, Python, or Elixir app (and databases!) all over the world. No ops required. Learn more at fly.io/changelog and check out the speedrun in their docs. Changelog News – A podcast+newsletter combo that’s brief, entertaining & always on-point. Subscribe today. Featuring:Kate Bradley Chernis – Twitter, LinkedInChris Benson – Twitter, GitHub, LinkedIn, WebsiteDaniel Whitenack – Twitter, GitHub, WebsiteShow Notes: Lately.AI Something missing or broken? PRs welcome!

Kate Bradley-Chernis, a former rock and roll DJ and CEO of Lately.ai, shares her journey from music to marketing. She discusses innovative strategies for cutting through content clutter and the symbiotic relationship between humans and AI in content creation. Drawing from neuroscience, Kate reveals how to enhance audience engagement with collaborative AI tools. Additionally, she tackles the importance of behavioral targeting over demographics and navigates through the complexities of data privacy in the evolving digital landscape.