Practical AI Accidentally building SOTA AI
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Jun 6, 2023 Kate Bradley Chernis, CEO of Lately.ai, shares her unique journey from radio DJ to innovator in generative AI. She discusses how their platform captures individual voices for tailored social media content. The conversation highlights the balance between authenticity and AI in storytelling and marketing. Kate emphasizes the power of kindness in engagement strategies, detailing how small gestures can deepen connections. Also, she explores the future of AI in voice learning and sentiment analysis, showcasing the platform's potential for evolving marketing landscapes.
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From Radio to AI
- Kate Bradley-Chernis, Lately.ai's CEO, was a rock and roll DJ with a knack for building fan bases.
- This experience, combined with a marketing agency stint with Walmart, led her to create Lately.ai.
Content Repurposing Challenges
- Repurposing content across platforms isn't easy; each platform has its own style and algorithm.
- Marketers feel this pain and need tools to help them create compelling content tailored to each platform.
Lately.ai's Approach to Voice
- Lately.ai analyzes a user's best-performing content to learn their unique voice and target audience preferences.
- It then generates social media posts from long-form content, customizing messaging for optimal engagement.
