The Duct Tape Marketing Podcast Lifting the Founder’s Curse: Unlocking Business Value Beyond Yourself
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Dec 26, 2024 Ryan Deiss, a serial entrepreneur and founder of DigitalMarketer, shares his wealth of knowledge on scaling businesses effectively. He discusses his latest book, emphasizing the necessity of escaping the 'founder's curse' to increase business value. Deiss reveals the importance of value engines, strategic rhythms, and high-output teams. Listeners learn how to optimize team performance and conduct value engine audits to enhance productivity. His actionable strategies aim to empower entrepreneurs at all stages to build sustainable and thriving businesses.
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Founder's Curse
- The Founder's Curse states that the more valuable you are to your business, the less valuable your business is.
- It highlights the tension between founder involvement and scalability.
Growth vs. Value
- Ryan Deiss shares his experience with three companies that made the Inc. 5000 list but faced different outcomes.
- One succeeded, one failed due to partner issues, and one failed spectacularly despite fast growth.
Value Engine Mapping
- Map your business's value engines by visualizing how you acquire, serve, and sell to customers.
- Build an operating system around this value creation process, not just goals.