The Duct Tape Marketing Podcast How AI is Rewriting the Customer Journey
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Jun 11, 2025 Explore how AI is reshaping the buyer's journey as traditional models evolve. Discover the Marketing Hourglass framework and its relevance in adapting to AI-driven strategies. Learn how recommendation engines and self-service experiences are changing customer interactions. Rethink SEO by focusing on questions instead of keywords, while blending digital efficiency with emotional marketing. The journey is transforming—find out how to stay ahead and align with the new consumer behaviors for effective engagement.
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Nonlinear Customer Journey Insight
- The traditional linear customer journey is outdated; buyers now loop and revisit stages like know, like, trust before buying.
- Post-purchase activities such as repeat business and referrals are critical but often overlooked revenue opportunities.
AI Rewrites Buyer Journey
- AI is fundamentally rewriting the buyer journey, influencing research and comparison shopping before buyers interact with businesses.
- Buyers increasingly use AI tools like chat GPT to summarize reviews and generate RFPs, reshaping decision-making.
SEO Should Answer Questions
- Rethink SEO by focusing on answering customer questions instead of chasing keywords.
- Use tools like Answer the Public and chat GPT to formulate relevant questions and add FAQs to web pages.
