#10879
Mentioned in 4 episodes

Duct Tape Marketing

Book • 2007
Author
John Jantsch

Mentioned by

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 Tommy Mello
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 David Garfinkel
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 John Jantsch
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 Ralph Burns
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 Shannon Byrne Susko

Mentioned in 4 episodes

Mentioned by Tommy Mello as a book full of gold, providing valuable insights for small businesses.
56 snips
The Art of Building Trust in Marketing with John Jantsch
Mentioned by David Garfinkel as a book that quotes Sun Tzu's The Art of War.
16 snips
The Power of Your Core Marketing Message with John Jantsch
Mentioned by John Jantsch as a basis for the marketing hourglass concept.
15 snips
How AI is Rewriting the Customer Journey
Mentioned by Ralph Burns as the author of "Duct Tape Marketing" and discussed in episode 575.
13 snips
The Best of Perpetual Traffic 2024
Recommended by Shannon Byrne Susko as a practical guide for small business marketing.
The Essential Marketing System for Growth with John Jantsch

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