Todd Sattersten

Publisher and owner of Bard Press, which publishes one book each year. Author of Every Book is a Startup and co-author of The 100 Best Business Books of All Time.

Best podcasts with Todd Sattersten

Ranked by the Snipd community

Feb 16, 2024 • 1h 2min

268: Strategies for Surpassing “The Magic Number” of Book Sales with Todd Sattersten

Publisher Todd Sattersten shares insights on book launches and surpassing sales targets. He discusses the significance of hitting 10,000 to 25,000 copies in the first year, consistent sales strategies, book availability issues, enhancing Amazon book descriptions, and boosting sales through various tactics.

Oct 15, 2024 • 54min

271: Specific Road-Tested Tips for Book Sales and Marketing with Todd Sattersten (Part Two)

Todd Sattersten, publisher and owner of Bard Press, shares invaluable insights from his journey in the publishing world. He emphasizes that advance copies are a marketing event, not just a preview. Discover the significance of the Table of Contents as a sales tool and how to attract ideal readers with a concise three-sentence problem statement. Todd discusses innovative strategies for engaging audiences pre-launch and highlights the importance of brevity in chapters to keep readers captivated. His approach is a roadmap for authors aiming to amplify their book’s impact.