Free Time with Jenny Blake
271: Specific Road-Tested Tips for Book Sales and Marketing with Todd Sattersten (Part Two)
Oct 15, 2024
Todd Sattersten, publisher and owner of Bard Press, shares invaluable insights from his journey in the publishing world. He emphasizes that advance copies are a marketing event, not just a preview. Discover the significance of the Table of Contents as a sales tool and how to attract ideal readers with a concise three-sentence problem statement. Todd discusses innovative strategies for engaging audiences pre-launch and highlights the importance of brevity in chapters to keep readers captivated. His approach is a roadmap for authors aiming to amplify their book’s impact.
53:40
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Quick takeaways
- Advance copies serve as essential marketing tools, requiring proactive engagement with potential readers to ignite interest in the book.
- The strategic importance of the Table of Contents and chapter one is underscored, as they should effectively function as compelling marketing copy.
Deep dives
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