Seth Godin, a renowned author and marketing expert, discusses his latest book, *This Is Strategy: Make Better Plans*. He shares insights on evolving publishing strategies, emphasizing direct reader engagement in the digital age. Godin reflects on missed opportunities in organizations like NPR and stresses the significance of calculated risk-taking. He explores the impact of social media on creativity, advocating for genuine community connections over conventional metrics. Ultimately, he encourages listeners to embrace responsibility and redefine their narratives.

Hi Friends! Although the podcast is still paused, I'm dropping into the feed this week and next with two very special conversations :)Today is a bonus episode from February for paid subscribers with Todd Sattersten, publisher and owner of Bard Press, and next week features Seth Godin and his new book, This Is Strategy.If you haven't already listened, check out part one here (episode 261) first. Todd is so committed to helping his authors succeed that he only publishes one book each year. Today he's sharing how to investigate and possibly reposition a book when a launch isn’t gaining traction, his three-sentence problem statement to attract ideal readers, and why the Table of Contents and first chapter are essential parts of the marketing process.🌟 5 Key Takeaways Advance copies are a marketing event: Will they do something with the physical book? Two B’s for categories of people that can be most helpful: bulk and broadcasters. Most book launch activities don’t scale: You are the beacon for people to find the book. Title should always be a change function: show the change that they will experience reading the book with the title, subtitle, and book description. 1) State the truth. 2) What's the surprise? 3) Twist to drive the point home. The Table of Contents is marketing copy! It should read like sales copy to draw people in. Chapter one is also marketing copy, and be sure to include a quick win, because most people won’t finish (sadly). Write short chapters! Give the reader payoffs. 📝 PermissionDrop the idea that your launch day is 24 hours. Taking a page from Tim Grahl’s Your First 1000 Copies, just do one thing a week. Use the HBO model of a little bit every week, not the Netflix binge release-watch.✅ Do (or Delegate) This NextWith the Free Time book approaching its three-year bookiversary on March 22, 2025, help 🎁 give the gift of free time :D Don’t miss the handy Chapter Summaries and Leader Kit (PDFs) Want to try before you buy? Read the free excerpt here » (Web) Check out my author toolkit here » Take the Free Time reader survey I sent, whether you’ve read the book or not VIP Day with Jenny: via Free Time Operations Dashboard 🔗 Resources Mentioned Todd on the web, IG, X, LinkedIn, Bard Press Todd's Articles: The Magic Number, and The Few, The Many, and the Reality of Power Laws McSweeney’s: MY COMMENTS ARE IN THE GOOGLE DOC LINKED IN THE DROPBOX I SENT IN THE SLACK  What is Net Promoter Score (NPS)? Book Indexer: Michelle Guiliano — Line by Line Indexing (web) and This is indexing. (Substack) X thread by Jason Colavito: Publishing stats for 2022 EPJ Data Science: Success in books: predicting book sales before publication 📚 Books Mentioned The One Thing by Jay Papasan and Gary Keller American Kingpin by Nick Bilton Your First 1000 Copies by Tim Grahl The Snowball System and Give to Grow by Mo Bunnell Free Time: Lose the Busywork, Love Your Business  Pivot: The Only Move That Matters Is Your Next One  Life After College  🎧 Related Episodes Self-Publishing School: The Engineer Approach to Millions of Copies Sold with Todd Sattersten Billion Dollar Creator: 018: How to Write a Book That Sells for Decades with Tim Grahl Free Time: 268: Strategies for Surpassing “The Magic Number” of Book Sales 064: The Vulnerability of Launching 084: Sprinkling the First 1,000 Serendipity Seeds of a Launch 103: How to Land a Literary Agent and Publisher with David Moldawer (Part One) and (Part Two) 203: 🎢 Riding the Emotional Rollercoaster of Launching with Natalie Lue Pivot: 207: How to Develop Your Book and Big Idea (Part 1) and (Part 2) 49: The (He)art of Book Publishing Excerpt: Land a Traditional Publishing Deal — Q&A with My Editor at Portfolio/Penguin Random House ✍️ Check out my personal business essays at Rolling in D🤦🏻‍♀️h with Jenny Blake💌 Subscribe to Free Time with Jenny Blake for access to the Free Time Toolkit Learn more about your ad choices. Visit megaphone.fm/adchoices

As I round the corner into this ninth year of podcasting and after over 700 episodes, today I’m announcing a pause for both shows.Listen in to hear what factors helped me reach this decision across time, money, energy, depressing industry articles, the pace of both shows’ growth, and mix of additional business factors that make this an important moment to pause and regroup. You might also appreciate the even deeper dive with my longtime friend (and first coach) Adrian Klaphaak in Pivot episode 360: 📦 Unpacking a Big Business Decision and Dissolving Related Doubts.While I will be sad not to bring fresh episodes to your earbuds every week, I truly want to say thank you so much for being here. This only represents a small fraction of listeners, but I was genuinely touched receiving the Spotify Wrapped for Podcasters stats at the end of 2023 after I knew I would be pausing once all the episodes “in the can” went live. Among Pivot listeners: for 681 this show is in your top ten on Spotify, for 373 it’s in your top five, and for 65 of you, this is your number one show (again, at least in Spotify’s podcast player)! Among Free Time listeners: for 423 of you this show is in your top ten on Spotify, for 247 it’s in the top five, and for 57 it is your number one show in Spotify—the highest honor!! I was shocked to see even one, truly, with so much other incredible audio content out there. There’s one thing I know for sure: I will miss you during this break 🥹🌟 ;TLDR/L (Too Long Didn’t Listen) Top Takeaways: In addition to pausing my private community, I am pausing both podcasts for a bit (duration TBD) so I can clear financial and energetic space to listen to what my broader business wants to become. 🎧 Stay subscribed to both shows: Pivot with Jenny Blake and Free Time with Jenny Blake so that you still get episodes when I release them, even if a bit more sporadically (for now); I may switch to seasons if/when I resume 📧 Subscribe to any/all of my three Substacks if you’re not already: I hope to experiment with live tapings with interesting friends and guests, ones that are for paying subscribers where we can go into even more nitty gritty detail behind-the-scenes. 📝 Permission Pause and regroup on any of your creative projects so you can create space to hear what’s next.🔗 Resources Mentioned Rolling in D🤦🏻‍♀️h: 🏆 Time to Put the Trophies Away Do What You Love and the Money Will Follow . . . IF Rebuilding from Rubble 👟 A Strange and Wonderful Morning: Walking Photo Essay Dear 2024: A Letter and From 2024: A Reply What Works: Making the Content Math Work Edison Research: Podcasting’s Big Hits and Long Tail Adam Davidson: The Rise and Fall of Podcasting The Daily Beast: Malcolm Gladwell’s Media Empire is Being Torn Apart Podcast Production: One Stone Creative ListenNotes: Pivot, Free Time 📚 Books Mentioned Free Time: Lose the Busywork, Love Your Business Pivot: The Only Move That Matters Is Your Next One Life After College 🎧 Related Episodes SPARKED: Jenny in Conversation with Jonathan Fields (Spotify Playlist) BFF Bonus: Upcoming Quiet Sabbatical + Important Membership Updates Pivot: 329: Five Types of People-Pleasers from The Joy of Saying No with Natalie Lue 342: “Whatever Comes Through Me Comes For Me First,” With Nicole Antoinette 360: 📦 Unpacking a Big Business Decision and Dissolving Related Doubts with Adrian Klaphaak Free Time: 042: How I Run My Business Without Social Media (Pivot Replay) 203: 🎢 Riding the Emotional Rollercoaster of Launching with Natalie Lue 250: Do what you love and the money will follow . . . IF you meet at least 3 of these 20 criteria 🦧 What to Do When You Lose Your Biggest Client, Part One and Part Two 📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/270 Learn more about your ad choices. Visit megaphone.fm/adchoices

“I don’t get on the airplane—and definitely not the stage—unless all invoices are paid in full.”When my friend and fellow keynote speaker Joey Coleman said this to me over coffee, I started drilling him for details: Really?! How do you have the nerve to say that to a speaking client?! How do you avoid caving in to make sure their event doesn’t fall apart if they haven’t paid in time? What about clients who work for highly bureaucratic companies that insist on their “standard” net-120 terms?In this illuminating conversation, Joey shares his best practices for getting paid on time—every time by setting, stating, and upholding better boundaries (and contracts) with clients.More About Joey: As an award-winning speaker for over twenty years, Joey Coleman works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His First 100 Days® methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits.🌟 4 Key Takeaways “You should care a lot about what a few people think.” For Joey, it’s his wife, his children, his closest business advisors, longstanding clients. “I don’t want my creativity hampered by one person’s feedback.” “You need to know how to ask for the money.” Gem from Joey’s dad growing up on the most important thing to know when running your own business, about having confidence when you state the price and terms of your services without wavering. Don’t raise your prices just for the sake of raising them; however, as your expertise and capabilities and the cost of living and costs of running your business increase, there is a necessary understanding that prices will go up. Right before he hit send on a proposal, he would stop, go back to the original contract and raise the fee by ten percent. Price is something you pay at the grocery store; investment is something you are going to do to grow your operation and make it better. You will invest with me to grow your returns, and it will continue to pay dividends. As a speaker, you need to be clear on the return on investment that you’re promising. 📝 Permission It is unbelievably challenging to start and run your own business. Because you are so bold to do that, give yourself permission to courageously set your boundaries. The more clear and comfortable you are stating how to work with you and holding firm when pushed, the happier you will be as a business owner, and the longer you will be in business.✅ Do (or Delegate) This Next Try Joey’s approach to sharing the investment for working together. List a range on your website, and the first time your desired client learns how much it costs to work with you should be hearing it from you, not reading a document.🔗 Resources and Books Mentioned 📚 Joey on the web, X (Twitter), LinkedIn Never Lose an Employee Again: The Simple Path to Remarkable Retention Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Free Time: Lose the Busywork, Love Your Business Pivot: The Only Move That Matters Is Your Next One 🎧 Related Episodes Joey’s podcast: Experience This! Free Time: 083: Breaking through Buyer’s Remorse—Never Lose a Customer Again 201: Never Lose a Team Member Again with Joey Coleman Pivot: 155: Becoming a Successful Speaker with Grant Baldwin 📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/269 Learn more about your ad choices. Visit megaphone.fm/adchoices

Publisher Todd Sattersten shares insights on book launches and surpassing sales targets. He discusses the significance of hitting 10,000 to 25,000 copies in the first year, consistent sales strategies, book availability issues, enhancing Amazon book descriptions, and boosting sales through various tactics.

Laura Mae Martin has a fascinating role as the Executive Productivity Advisor at Google in the Office of the CEO—one that she helped create six years ago (with big thanks to Jenny Wood for introducing us!). ****She coaches Google’s top executives on the best ways to manage their time and energy and sends out a weekly productivity newsletter that reaches over fifty thousand employees.Today we’re talking about her forthcoming book, Uptime: A Practical Guide to Personal Productivity and Wellbeing. We discuss what the most senior-level executives do differently when it comes to time management (and what they still struggle with), five strategies for saying no, taming inbox stress with The Laundry Method, cozy corners, pairing activities with certain locations (hot spots and not spots), and what differentiates truly excellent executive assistants.More About Laura: During her nearly fourteen-year tenure at Google, Laura Mae Martin has worked in sales, product operations, event planning, and now executive coaching. She holds a bachelor of science in business administration from the University of North Carolina at Chapel Hill and lives in Charlotte, North Carolina, with her husband and three children under five.🌟 3 Key Takeaways Laura’s 5 C’s of Productivity: Calm, Create, Capture, Consolidate, Close. Create a system that you truly trust: where new tasks get captured and where you know you will see them again. No matter when or where a loop comes from (i.e. on a walk), ensure you have systems in place for the entire loop lifecycle from capturing to closing. Five Ways to Say No to Incoming Requests: ask more questions to better understand the time commitment and see if it aligns with your top three priorities; say you’ll think about it or don’t respond right away to buy yourself time and prevent a knee-jerk response; imagine two scenarios playing out for yes and for no (to help you decide); say no, but _______ (send helpful resources); say no, because _______ (give a little context). The Laundry Method: Think about your inbox the way you think about your dryer. You would never process clothes one item at a time—whether drying, folding or putting away—and yet that’s how many people tackle email. Process in batches instead. Treat sorting, reading, and answering as separate activities. If you have only twenty minutes, pick one of those activities. 📝 Permission Give yourself plenty of down time in order to have highly productive uptime; drop the guilt! Rest leads to better overall productivity.✅ Do (or Delegate) This Next Stop wasting energy points! Eliminate any emails from your inbox that you don’t need to see: the unread, notifications, newsletters (Jenny uses SaneBox for this), and make sure you help the things you need to see stick out.🔗 Resources Mentioned Laura on the web, IG, LinkedIn Articles: Business Insider—6 tips a productivity advisor gives Google executives to better manage their email, meetings, and workload Google Blog—5 things I learned from Google’s productivity expert CNN—She helps Google workers be productive. Here are her pro tips. Video: Top 3 Google Workspace tips Apps: SaneBox, TextExpander, HelpScout 📚 Books Mentioned Uptime: A Practical Guide to Personal Productivity and Wellbeing Free Time: Lose the Busywork, Love Your Business Pivot: The Only Move That Matters Is Your Next One Life After College 🎧 Related Episodes Free Time: 019: Most Valuable Activities with Dave Crenshaw 154: The Hard No 027: Time Management for Mortals with Oliver Burkeman Pivot: 289: Stealing Wi-Fi as Career Strategy with Jenny Wood 307: Pivoting from Google to Launching People Playbook with Tony McGaharan 318: The Beauty of Late Bloomers with Jenna Valovic 309: Wayfinding and Developing Identity Agency with Ciela Hartanov 📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/267 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, the hosts discuss the 'Framework Framework' for setting up a framework in your business, including the challenges of developing your own unique framework and the importance of clarity and repeatability. They explore the use of metaphor in the change process and explain why owning and naming your process is crucial for pitching and selling.

What do you do when you lose your biggest client? If you haven’t already, listen to part one for some answers—264: What to Do When You Lose Your Biggest Client— and save these links for a rainy day :)The next time you’re going through something challenging in your business, remember: you are not alone! I hope you find comfort through the voices of some of my dearest friends, former podcast guests, and favorite Heart-Based Business owners who are speaking from experience about how they've handled situations just like this.If you want the full scoop on what founding BFF member Leanne Hughes calls “business reality TV” on how I have been handling losing my biggest favorite client, I encourage you to check out the full series of posts at Rolling in D🤦🏻‍♀️h. Thank you for listening, and huge thanks to our contributors to this series!📝 Contributors & Permission Slips: Stephanie Polen, founder of The Polen Group: “Give yourself permission to be emotional and recognize that that's your humanity - that is the thing that makes you special and the work that you do. And it's probably why that big client hired you in the first place.” Khe Hy, founder of RadReads: “View these challenges not as a death of identity, but an opportunity to recalibrate your emotional resilience.” Marisol Dahl, cofounder of Together Agency: “When you part ways with a big client, give yourself permission to take a beat so that you can reflect and digest on your own experience with this client.” Chris Wilson, founder of Simplify Your Why: “Try more experiments with your business; give yourself the chance to iterate and fail (it helps if you live below your means!). It's rare that your first business model will work.” Maya Middlemiss, founder of Remote Work Europe: “Give yourself permission to do something for yourself in terms of your interests and professional development. Don't let anybody own so much of your time.” Check out the other half here, from Kelli Thompson, Kristoffer Carter, Pamela Slim, and Charlie Gilkey: 264: What to Do When You Lose Your Biggest Client (Part One) 🔗 Articles Mentioned Rolling in D🤦🏻‍♀️h This is a Wonderful Day An Honest Accounting: Part One, Part Two, Part Three Am I Running a Zombie Business? Part One and Part Two Ghost Self: Part One, Part Two, Part Three 📚 Books Mentioned The Big Leap by Gay Hendricks (mentioned by Chris Wilson) Free Time: Lose the Busywork, Love Your Business Pivot: The Only Move That Matters Is Your Next One Life After College 🎧 Related Episodes Free Time: 264: What to Do When You Lose Your Biggest Client (Part One) 173: Cut Your Losses—Even While Pivoting in Public—with Khe Hy Check out our full Rad Reads x Pivot Spotify Playlist Pivot: 355: Building a Brand Strategy from Scratch with Adam Chaloeicheep of Together Agency and 356: Four Brand Personas with Adam Chaloeicheep Future is Freelance with Maya Middlemiss: From Freelancing to Delightfully Tiny Teams: Embracing Automation, Empowerment, and Emojis with Jenny Blake 🌟Enjoying the show? The best way to thank us is by leaving a rating or review✍️ Check out Jenny’s personal business essays on Substack, Rolling in D🤦🏻‍♀️h💌 Subscribe to the Time Well Spent newsletter for access to the Free Time Toolkit💬 I’d love to hear what’s on your mind! Take the Free Time listener survey☎️ Submit a voice question or comment: http://itsfreetime.com/ask🎧 Make sure you’re subscribed wherever you listen to podcasts📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/265 Learn more about your ad choices. Visit megaphone.fm/adchoices

The podcast discusses the impact of losing a major client on income and the personal experiences of entrepreneurs. It explores the importance of diversifying income sources, seeking support during financial calamity, and taking action to handle the immediate crisis of losing a big client.

Michelle Warner, business strategist, discusses the three growth stages for small business owners, fixing broken business models, validating product-market-founder fit, the difference between relationship-based and traffic-based sales and marketing, borrowing aligned audiences, leading monthly Q&A sessions, and imagining sales as a downhill snowball.