In this episode, the hosts discuss the 'Framework Framework' for setting up a framework in your business, including the challenges of developing your own unique framework and the importance of clarity and repeatability. They explore the use of metaphor in the change process and explain why owning and naming your process is crucial for pitching and selling.
Having a clear framework for your business helps standardize and simplify services, making them more scalable and teachable.
To create a memorable framework, give it a concise and catchy name and use memorable stage or step names, potentially incorporating metaphors or analogies.
Deep dives
The Framework Framework: Creating a Clear Process
The podcast episode explores the importance of creating a clear framework or process for your business. It emphasizes that having a framework helps in standardizing and simplifying your services, making them more scalable and teachable. The host discusses the need to move from a bespoke service-based model to one that is more systematized and action-oriented. They suggest that a framework should solve a known problem or answer a common question, be memorable with concise stage names, and potentially incorporate metaphors or analogies. The episode highlights the benefits of owning a process, such as easier pitching and increased trust, while also encouraging the practice of specialization by saying no to projects that fall outside your framework.
The Power of Standardization in Business
The episode shares a story about a harried business owner, Sam, who is struggling to manage their clients due to the lack of standardization in their services. It highlights the importance of creating standardized processes to make business operations easier, more predictable, and scalable. The host refers to a book called 'Built to Sell' that emphasizes the benefits of productizing services through standardization, making them more recurring and simplifying client interactions. The episode encourages business owners to identify the pain points in their business and develop a framework or process that aligns with their unique expertise, allowing for repeatable and scalable solutions.
Crafting a Memorable Framework
The episode explores the process of creating a memorable framework for your business. The host emphasizes the importance of giving the framework a concise and catchy name, along with memorable stage or step names. They discuss different examples, such as the 'Free Time Framework' and 'Pivot Method', and how metaphor and analogy can make a framework more relatable and easier to understand. The episode encourages listeners to reverse engineer their own methods, identify the common stages or steps, and consolidate them into a concise framework. It also highlights the benefits of having a framework in terms of scalability, simplicity, and the ability to teach others.
While the title of this episode, The Framework Framework™ is tongue-in-cheek, I’m pulling this out of the BFF bonus vault because it’s one of the community’s favorites.
I’m sharing the first steps to how you can set up a framework to help bolster your IP and your business; either by scaling through programs like certification and licensing, and to make your material more memorable and accessible to the groups you care most about reaching.
TED’S TIP # 3 Owning a process makes it easier to pitch and puts you in control. Be clear about what you’re selling, and potential customers will be more likely to buy your product.
TED’S TIP # 6 Don’t be afraid to say no to projects. Prove that you’re serious about specialization by turning down work that falls outside your area of expertise. The more people you say no to, the more referrals you’ll get to people who need your product or service.
🔗 Resources Mentioned
Here's a photo of my journal where I first started trying to piece the Free Time Framework together, brainstorming themes before eventually shifting from Mind/Time/Team to Align -> Design -> Assign :)
