Using Metaphor to Understand the Change Process

While the title of this episode, The Framework Framework™ is tongue-in-cheek, I’m pulling this out of the BFF bonus vault because it’s one of the community’s favorites.

I’m sharing the first steps to how you can set up a framework to help bolster your IP and your business; either by scaling through programs like certification and licensing, and to make your material more memorable and accessible to the groups you care most about reaching.

I shared this in June 2023 as a follow-up to the fantastic workshop that Pamela Slim did for us on Certification and Licensing. You can access over 100 bonus episodes and that workshop by joining Free Time as a paying subscriber. You’ll get instant access to Stephanie Huston’s How to Batch Create and Customize Your Annual Content Calendar, with an epic multi-tab template in Google Sheets. Be sure to also check out the resources below, including Wes Kao’s detailed LinkedIn post on how to turn your ideas into frameworks.

🌟 3 Key Takeaways of the Framework Framework™

• Solves a problem (people know they have), answers a question (BookRx)
• Action-oriented → Transformation Journey or Comprehensive (Whole body/self/org). Name your process
• Memorable, concise name and stages (ideally 3 to 4 stages)
• Bonus: Tie-in a metaphor, hook, and/or story

📘 From Built to Sell:

• TED’S TIP # 3 Owning a process makes it easier to pitch and puts you in control. Be clear about what you’re selling, and potential customers will be more likely to buy your product.
• TED’S TIP # 6 Don’t be afraid to say no to projects. Prove that you’re serious about specialization by turning down work that falls outside your area of expertise. The more people you say no to, the more referrals you’ll get to people who need your product or service.

🔗 Resources Mentioned

• Here's a photo of my journal where I first started trying to piece the Free Time Framework together, brainstorming themes before eventually shifting from Mind/Time/Team to Align -> Design -> Assign :)
• Articles: Martha Beck’s Growing Wings: The Power of Change
• TED—The 7 types of rest that every person needs
• Wes Kao’s detailed LinkedIn post on how to turn your ideas into frameworks

📚 Books Mentioned

• Built to Sell
• The Referral Engine
• Finding Your Own North Star
• E-Myth Revisited
• The Power of Full Engagement
• The Lean Start-up
• Free Time: Lose the Busywork, Love Your Business
• Pivot: The Only Move That Matters Is Your Next One
• Life After College

🎧 Related Episodes

• BFF Bonus Workshops: Pamela Slim’s Certification and Licensing
• Stephanie Huston’s How to Batch Create and Customize Your Annual Content Calendar
• Free Time: 189: Jay Acunzo's walkthrough of his Intellectual Property (IP) Development OS — check out the diagram here
• 256: Behind-the-Business: 1:1 Voxer Coaching Summer Pop-Up—Structure, Systems & Pricing
• 135: How to Rapidly Prototype a Course (Pivot Replay from Dec. 2019)
• 187: Licensing 201 — Q&A on Pricing + Packaging, Train-the-Trainer, Delivery, and Legal
• 186: Licensing 201 — Q&A on Product Development, Attracting Clients, and Sales Process
• 185: How Licensing Helps Serve the Queen Bee Role + Stop Keeping up with the EntrepreJoneses with Mike Michalowicz
• 140: How to License Your IP (Intellectual Property)
• Pivot: 281: Feeling Impostery? Become a Qualified Curator Instead of an End-All-Be-All Expert

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✍️ Check out Jenny’s personal business essays on Substack, Rolling in D🤦🏻‍♀️h

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📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/266

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