The Duct Tape Marketing Podcast How Books Can Shape Success
Todd Sattersten, a seasoned publishing veteran and CEO of Bard Press, shares his insights on the transformative power of books. He discusses how the right book at the right moment can shape careers and boost leadership skills. Todd reveals his criteria for selecting influential reads, highlights underrated gems like 'Tiny Habits', and emphasizes the importance of timeless business classics. He also touches on the interplay between personal growth and reading, advocating for engaging with challenging material to unlock entrepreneurial success.
26:54
How Todd Picks Transformative Books
- Todd evaluates books by whether they teach something new and provide clarity through strong storytelling.
- He prioritizes works that change thinking and present ideas clearly and artfully.
Omitting Favorites Was Painful
- Todd admits he agonized over omissions and jokes Duct Tape Marketing deserved a spot.
- He structured his book to mirror broad small-business topics similar to John Jantsch's approach.
Neuroscience Reframes Work Behavior
- Neuroscience has reshaped how we understand workplace behavior and decision moments.
- Todd repeatedly returns to David Rock's Your Brain at Work for practical brain-based strategies.
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Intro
00:00 • 2min
The Art of Selecting Influential Books
01:36 • 2min
The Power of Books in Career Growth
03:43 • 6min
Elevating Marketing Strategies and Underrated Reads
09:50 • 2min
Timeless Insights in Business Literature
12:00 • 13min
The Importance of Leadership and Marketing Clarity
25:17 • 2min
#5498
• Mentioned in 6 episodes
Unchained, Breaking Free from Broken Marketing Models and How Small Business Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI
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Sara Nay
#14339
• Mentioned in 3 episodes
100 Best Books for Work and Life
Todd Sattersten
#6265
• Mentioned in 6 episodes
Badass
Making Users Awesome
Bert Bates
Kathy Sierra
In 'Badass: Making Users Awesome,' Kathy Sierra presents a unique approach to building sustainably successful products and services.
The book emphasizes the importance of helping users have deeper, richer experiences, both while using the product and in their broader context.
Sierra argues that the key to success lies not in the product itself, but in the users who use it.
She uses cognitive science and psychology to explain why focusing on user expertise and context is more effective than relying on marketing budgets or PR stunts.
The book is filled with counter-intuitive and simple techniques that can be applied by every role in the development process, from product development to user experience and support.
#24
• Mentioned in 261 episodes
Influence
The Psychology of Persuasion
Robert Cialdini
In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically.
The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity.
The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples.
Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
#256
• Mentioned in 70 episodes
The Coaching Habit
Say Less, Ask More & Change the Way You Lead Forever
Michael Bungay Stanier
In 'The Coaching Habit,' Michael Bungay Stanier provides a straightforward and effective approach to coaching.
Drawing on his extensive experience training managers worldwide, he introduces seven essential coaching questions designed to help managers unlock their team's potential.
These questions include the Kickstart Question, the AWE Question, the Lazy Question, the Strategic Question, the Focus Question, the Foundation Question, and the Learning Question.
The book emphasizes the importance of saying less and asking more, fostering a collaborative and empowering work environment.
It combines practical advice with research in neuroscience and behavioral economics, making coaching a daily, informal part of managerial work rather than a formal event.
#16
• Mentioned in 314 episodes
How to Win Friends and Influence People
Dale Carnegie
First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills.
The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment.
Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument.
The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours.
It has been a cornerstone of personal development and business success for generations.
#7416
• Mentioned in 5 episodes
Duct Tape Marketing
John Jantsch
#825
• Mentioned in 31 episodes
The Effective Executive
The Definitive Guide to Getting the Right Things Done
Peter Drucker
In this book, Peter F. Drucker identifies five essential practices for business effectiveness: managing time, choosing what to contribute to the organization, knowing where and how to mobilize strength for best effect, setting the right priorities, and making effective decisions.
Drucker emphasizes that these habits can and must be learned to achieve true effectiveness in an executive role.
The book draws from his extensive experience in organizational management and consulting, offering insights that remain relevant despite the passage of time since its original publication in 1967.
#22983
• Mentioned in 2 episodes
The Practice of Management
Peter Drucker
Published in 1954, 'The Practice of Management' by Peter Drucker is a seminal work that remains highly relevant today.
The book defines management as a distinct responsibility and outlines its key functions, including managing business, managers, and workers.
Drucker introduces the concept of 'Management by Objectives' (MBO), emphasizing the importance of setting clear objectives and measuring performance.
He also stresses that the primary purpose of a business is to create a customer, rather than maximize profit, and highlights the roles of marketing and innovation in achieving this goal.
The book is known for its practical wisdom and scholarly insight, making it a valuable resource for both scholars and practitioners in the field of management.
#4257
• Mentioned in 8 episodes
Your brain at work
David Rock
Your Brain at Work explores the neuroscience of how our brains function in the workplace, offering practical strategies to improve productivity, collaboration, and decision-making.
It delves into the impact of emotions, stress, and social dynamics on cognitive performance.
The book provides a framework for understanding how our brains get stuck in unproductive patterns and offers techniques to overcome these challenges.
It emphasizes the importance of self-awareness and mindful practices to enhance cognitive function and achieve better results.
Ultimately, it aims to empower readers to harness the power of their brains for greater success.
#59178
The Gift of Struggle
Bobby Herrera
#27
• Mentioned in 250 episodes
The 7 Habits of Highly Effective People
Stephen R Covey
This book, first published in 1989, outlines seven habits that are designed to help individuals become more effective in their personal and professional lives.
The habits are grouped into three categories: Private Victory (habits 1-3), Public Victory (habits 4-6), and Renewal (habit 7).
The habits include being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand and then to be understood, synergizing, and sharpening the saw.
Covey emphasizes the importance of personal integrity, effective time management, empathetic communication, and continuous self-improvement.
#61
• Mentioned in 171 episodes
The One Thing
The Surprisingly Simple Truth Behind Extraordinary Results
Jay Papasan
Gary Keller
The book discusses the benefits of prioritizing a single task and provides strategies for overcoming distractions, building productive habits, and maintaining focus.
It challenges common productivity myths such as multitasking and the idea of a balanced life, and introduces the 'Focusing Question': 'What's the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?
' The authors also discuss time blocking, habit-building, and aligning short-term actions with long-term goals to achieve success in various aspects of life.
#2
• Mentioned in 977 episodes
Atomic Habits
James Clear
Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones.
The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying.
It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results.
Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation.
The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth.
#290
• Mentioned in 65 episodes
The Miracle Morning
The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)
Hal Elrod
The Miracle Morning by Hal Elrod provides a step-by-step process to transform your life by starting your day with six powerful practices: Silence (meditation), Affirmations, Visualization, Exercise, Reading, and Scribing (journaling).
This updated and expanded edition includes new content such as The Miracle Evening and The Miracle Life, helping readers optimize their bedtime and sleep, and begin their path to inner freedom.
The book has helped millions of people become the person they need to be to create the life they’ve always wanted.
#53
• Mentioned in 180 episodes
Grit
The Power of Passion and Perseverance
Angela Duckworth
In this book, Angela Duckworth presents a compelling argument that success is driven more by grit, a fusion of relentless passion and perseverance, than by talent.
She explains what grit is, how to identify and develop it, and how it can be grown through stages such as developing interests, consistent practice, finding a pro-social purpose, and cultivating optimism.
The book is structured in three parts: explaining what grit is and why it matters, how to grow grit from the inside out, and how to grow grit from the outside in, targeting parents, coaches, teachers, and organizational leaders.
Duckworth supports her arguments with personal stories, historical insights, and interviews with high achievers from various fields.
#164
• Mentioned in 97 episodes
Tiny Habits
The Small Changes That Change Everything
BJ Fogg
In 'Tiny Habits,' Dr. BJ Fogg presents a breakthrough method for habit formation based on 20 years of research and his experience coaching thousands of people.
The book introduces the 'Behavior Design' approach, which emphasizes the importance of motivation, ability, and prompts in creating new habits.
Fogg's method, known as the ABC (Anchor, Behavior, Celebration) method, involves anchoring new habits to existing routines, performing the behavior, and celebrating each success to reinforce the habit.
The book provides step-by-step guides and practical techniques to make habit formation easy, enjoyable, and rewarding, helping readers to increase productivity, reduce stress, and improve overall well-being.
#69
• Mentioned in 158 episodes
The Power of Habit
Why We Do What We Do in Life and Business
Charles Duhigg
In this book, Charles Duhigg explores the science of habit formation and change.
He explains the 'habit loop' consisting of a cue, a routine, and a reward, and how understanding this loop can help in changing bad habits or forming good ones.
The book includes numerous examples from various fields, such as how Procter & Gamble successfully marketed Febreze, how Alcoa transformed its business by focusing on safety, and how individuals like Olympic swimmer Michael Phelps and civil-rights hero Martin Luther King, Jr. benefited from specific habits.
Duhigg argues that by harnessing this science, individuals and organizations can transform their lives and businesses.
Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, and brings decades of insight into what makes a book truly transformative. In this episode, he shares how the right book at the right time can shape careers, improve leadership, and create lasting success in both business and life.
Today we discussed:
00:00 Introduction 00:53 Meet Todd Satterson 01:35 How Todd Pick Books 03:42 Most Impactful Books 08:15 Todd's Research Process 10:28 Hidden Book Gems 12:04 Timeless Business Classics 13:52 Old Books, New Relevance 15:29 Reading with Purpose 19:16 Starting Fresh & Relationships 20:29 Summaries vs. Full Books 21:39 Top 3 for Young Entrepreneurs
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