#5167
Mentioned in 5 episodes
Badass
Making Users Awesome
Book • 2015
In 'Badass: Making Users Awesome,' Kathy Sierra presents a unique approach to building sustainably successful products and services.
The book emphasizes the importance of helping users have deeper, richer experiences, both while using the product and in their broader context.
Sierra argues that the key to success lies not in the product itself, but in the users who use it.
She uses cognitive science and psychology to explain why focusing on user expertise and context is more effective than relying on marketing budgets or PR stunts.
The book is filled with counter-intuitive and simple techniques that can be applied by every role in the development process, from product development to user experience and support.
The book emphasizes the importance of helping users have deeper, richer experiences, both while using the product and in their broader context.
Sierra argues that the key to success lies not in the product itself, but in the users who use it.
She uses cognitive science and psychology to explain why focusing on user expertise and context is more effective than relying on marketing budgets or PR stunts.
The book is filled with counter-intuitive and simple techniques that can be applied by every role in the development process, from product development to user experience and support.
Mentioned by
Mentioned in 5 episodes
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