The UX Level-Up 085 - Teams that OOUX: Saving Time while Tackling Wildly Complex Product Design with Kayla Ferris and Ryan Young
Dec 5, 2025
Ryan Young and Kayla Ferris, OOUX Strategists at P3+Uplift, delve into the power of Object-Oriented UX in navigating complex product design. They discuss how OOUX transforms P3’s design process, enabling rapid adaptation to challenging projects. Their shared experiences highlight how effective object mapping can clarify confusion, even with clients in specialized fields. They also reveal how they've been perceived as domain experts and the importance of collaborating closely with clients to build effective designs and reduce rework.
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Weeks Lost Over Cardinality
- Kayla shared a health-tech rework where caregivers could have multiple patients and the team spent weeks redesigning.
- She said using OOUX up front would have prevented that cardinality rework.
Cardinality Drives Design Choices
- Simple cardinality questions (has-one vs has-many) can drastically change product design and live software.
- Defining what an object is (e.g., location) often exposes hidden user hacks and real needs.
Make OOUX Your Design TDD
- Treat OOUX like test-driven development for design to speed onboarding on varied projects.
- Make OOUX non-negotiable across projects so teams ramp faster and clients see early value.
