Lenny's Podcast: Product | Growth | Career

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

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Jan 29, 2023
Zoelle Egner, Head of Marketing and Growth at Block Party and former marketing lead at Airtable, shares insights from her remarkable journey in tech startups. She discusses Airtable’s inventive marketing strategies that helped them grow and connect with super-users. Zoelle elaborates on the importance of community engagement during the Vaccinate CA initiative and how unconventional advertising can enhance credibility. Tune in for valuable tips on customer feedback and the power of templates in driving user engagement!
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ANECDOTE

VaccinateCA Origins

  • Zoelle Egner quit Airtable to lead VaccinateCA, a volunteer-run nonprofit.
  • It helped Californians find COVID-19 vaccines during the chaotic initial rollout.
INSIGHT

Power of Simple Ideas

  • Simple ideas with clear impact unite people.
  • VaccinateCA's clear message, "pick up phone, help save lives," resonated powerfully.
ADVICE

Repeater in Chief

  • Repeat key messages relentlessly, even if they seem obvious.
  • People often misinterpret or forget information, especially in large groups.
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