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Zoelle Egner

Head of Marketing and Growth at Block Party; previously at Airtable, where she built and led marketing and customer success teams. Expert in growth strategies for startups.

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Jan 29, 2023 • 1h 14min

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

Zoelle Egner, Head of Marketing and Growth at Block Party and former marketing lead at Airtable, shares insights from her remarkable journey in tech startups. She discusses Airtable’s inventive marketing strategies that helped them grow and connect with super-users. Zoelle elaborates on the importance of community engagement during the Vaccinate CA initiative and how unconventional advertising can enhance credibility. Tune in for valuable tips on customer feedback and the power of templates in driving user engagement!