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Perpetual Traffic
The Best of Perpetual Traffic 2024
Jan 10, 2025
Reflecting on the most impactful conversations of 2024, this discussion covers vital themes like effective delegation and business growth strategies. Insights from Dr. Robert Cialdini unearth the psychology of consumer behavior and influence. The speakers stress the importance of marketing performance indicators that align with financial goals. Listeners also gain valuable tips on hiring fractional CMOs and the art of scaling from six to seven figures. Tune in for groundbreaking strategies that resonate with entrepreneurs aiming for success.
49:17
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Quick takeaways
- Effective delegation is essential for entrepreneurs to enhance productivity by freeing up time for higher-impact activities.
- Understanding psychological principles of influence is crucial for marketers to enhance consumer engagement and drive sales growth.
Deep dives
Leveraging Connected TV Advertising
Connected TV advertising represents a cost-effective strategy for reaching potential clients at the top of the funnel. It combines direct TV ads with display retargeting, ensuring that audiences are not just reached but also consistently reminded about the brand. This approach allows for effective engagement without the hefty price tag associated with traditional ads, like those during the Super Bowl. Initial testing of this strategy shows promising results, with businesses experiencing significant improvements in customer conversion rates.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode