#244
Mentioned in 15 episodes
Pre-Suasion
A Revolutionary Way to Influence and Persuade
Book • 2016
In this book, Robert Cialdini explains that optimal persuasion is achieved through optimal pre-suasion.
He argues that the key to successful persuasion lies in the moment before the message is delivered, where the communicator must redirect the audience's focus of attention to make them receptive.
Drawing from extensive research and various examples, including advertising, marketing campaigns, and historical events, Cialdini outlines techniques to prepare audiences and increase the likelihood of agreement.
The book is praised for its scientific rigor and practical applicability, making it an essential tool for anyone serious about science-based business strategies.
He argues that the key to successful persuasion lies in the moment before the message is delivered, where the communicator must redirect the audience's focus of attention to make them receptive.
Drawing from extensive research and various examples, including advertising, marketing campaigns, and historical events, Cialdini outlines techniques to prepare audiences and increase the likelihood of agreement.
The book is praised for its scientific rigor and practical applicability, making it an essential tool for anyone serious about science-based business strategies.
Mentioned by
Mentioned in 15 episodes
Mentioned by Nval Ravakant, indicating he skimmed the book rather than reading it completely.
10,506 snips
#18 Naval Ravikant: The Angel Philosopher
Mentioned by Nate Minnick as a book that focuses on setting yourself up by what you say or do before a presentation or call.
37 snips
Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence
Mentioned by 
Jordan Harbinger as a book written by 
Robert Cialdini before the new version of Influence.
Jordan Harbinger as a book written by Robert Cialdini before the new version of Influence.
34 snips
507: Robert Cialdini | A New Look at the Science of Influence
Recommandé par Anne-Claire Baschet pour comprendre comment préparer son interlocuteur à une discussion ou une décision.
12 snips
#172 - Mirakl : Déployer une stratégie IA Générative
Mentioned by Rob Marsh , who refers to it as Cialdini’s second book, where he addresses concerns about manipulation.
TCC Podcast #454: 10 Commandments of Influence with John Bejakovic
Mentioned by Ralph Burns as another great book on persuasion, following the recommendation of "Influence".
YouTube vs. TV: Which Is Better?
The Power of Persuasion in Customer Success: Cialdini's 7 principles of influence | Dr. Chris Phelps
