

#1650
Mentioned in 15 episodes
Pre-Suasion
A Revolutionary Way to Influence and Persuade
Book • 2016
In this book, Robert Cialdini explains that optimal persuasion is achieved through optimal pre-suasion.
He argues that the key to successful persuasion lies in the moment before the message is delivered, where the communicator must redirect the audience's focus of attention to make them receptive.
Drawing from extensive research and various examples, including advertising, marketing campaigns, and historical events, Cialdini outlines techniques to prepare audiences and increase the likelihood of agreement.
The book is praised for its scientific rigor and practical applicability, making it an essential tool for anyone serious about science-based business strategies.
He argues that the key to successful persuasion lies in the moment before the message is delivered, where the communicator must redirect the audience's focus of attention to make them receptive.
Drawing from extensive research and various examples, including advertising, marketing campaigns, and historical events, Cialdini outlines techniques to prepare audiences and increase the likelihood of agreement.
The book is praised for its scientific rigor and practical applicability, making it an essential tool for anyone serious about science-based business strategies.
Mentioned by
























Mentioned in 15 episodes
Mentioned by Nval Ravakant, indicating he skimmed the book rather than reading it completely.

10,593 snips
#18 Naval Ravikant: The Angel Philosopher
Mentioned by ![undefined]()

to explain the concept of pre-suasion and its application in marketing.

Chris Phelps

53 snips
Mastering Client Mindsets for Better Engagement with Dr. Chris Phelps
Mentioned by 

when discussing the influence of the mammalian brain and identity.


Chase Hughes

52 snips
#279 - Psyops Expert: Inside the Mind of a Master Manipulator | Chase Hughes
Mentioned by ![undefined]()

as a book that focuses on setting yourself up by what you say or do before a presentation or call.

Nate Minnick

37 snips
Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence
Mentioned by 

as a book written by 

before the new version of Influence.


Jordan Harbinger


Robert Cialdini

34 snips
507: Robert Cialdini | A New Look at the Science of Influence
Mentioned by ![undefined]()

as a source for influencing techniques before group meetings.

Lori Silverman

31 snips
#178 Making SMARTER Decisions with Lori Silverman, author of Business Storytelling for Dummies
Menzionato da ![undefined]()

come libro presente sul suo tavolo.

Gennaro Romagnoli

25 snips
Che cosa è la PSICOLOGIA OSCURA? (Live)
Mentioned by ![undefined]()

as another book by Dr. Robert Cialdini, discussed in episode 623.

Ralph Burns

13 snips
The Best of Perpetual Traffic 2024
Recommandé par ![undefined]()

pour comprendre comment préparer son interlocuteur à une discussion ou une décision.

Anne-Claire Baschet

12 snips
#172 - Mirakl : Déployer une stratégie IA Générative
Mentioned by ![undefined]()

, who refers to it as Cialdini’s second book, where he addresses concerns about manipulation.

Rob Marsh

11 snips
TCC Podcast #454: 10 Commandments of Influence with John Bejakovic
Mentioned by ![undefined]()

when discussing the importance of the business of the business.

Robert Glazer

Robert Cialdini On Persuasion, Influence And Leadership
Mentioned by 

as his newer book on persuasion.


Brian Brushwood

722: Brian Brushwood | Scam Your Way into Anything
Recommended by 

.


Tommy Mello

Q&A with Tommy - Outselling Your Competition Without Lowering Your Prices
Recommended by 

as one of his favorite books.


Jim Mckelvey

Jim McKelvey on 'The Innovation Stack' (Podcast)
Mentioned by ![undefined]()

as another great book on persuasion, following the recommendation of "Influence".

Ralph Burns

YouTube vs. TV: Which Is Better?
Mentioned by ![undefined]()

when discussing the principles of reciprocity and influence in business.

John Ruhlin

Give More & Get More w/ John Ruhlin
Mentioned by ![undefined]()

in relation to his book 'Pre-Suasion'.

Dr. Christopher Phelps

The Power of Persuasion in Customer Success: Cialdini's 7 principles of influence | Dr. Chris Phelps
Mentioned by 

as the author of the book on pre-suasion.


Scott Adams

Scott Adams (Dilbert) Interview