#1650
Mentioned in 15 episodes

Pre-Suasion

A Revolutionary Way to Influence and Persuade
Book • 2016
In this book, Robert Cialdini explains that optimal persuasion is achieved through optimal pre-suasion.

He argues that the key to successful persuasion lies in the moment before the message is delivered, where the communicator must redirect the audience's focus of attention to make them receptive.

Drawing from extensive research and various examples, including advertising, marketing campaigns, and historical events, Cialdini outlines techniques to prepare audiences and increase the likelihood of agreement.

The book is praised for its scientific rigor and practical applicability, making it an essential tool for anyone serious about science-based business strategies.

Mentioned by

Mentioned in 15 episodes

Mentioned by Nval Ravakant, indicating he skimmed the book rather than reading it completely.
10,593 snips
#18 Naval Ravikant: The Angel Philosopher
Mentioned by
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Chris Phelps
to explain the concept of pre-suasion and its application in marketing.
53 snips
Mastering Client Mindsets for Better Engagement with Dr. Chris Phelps
Mentioned by
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Chase Hughes
when discussing the influence of the mammalian brain and identity.
52 snips
#279 - Psyops Expert: Inside the Mind of a Master Manipulator | Chase Hughes
Mentioned by
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Nate Minnick
as a book that focuses on setting yourself up by what you say or do before a presentation or call.
37 snips
Dr. Robert Cialdini - Mastering Persuasion and Building Trust with the Seven Principles of Influence
Mentioned by
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Jordan Harbinger
as a book written by
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Robert Cialdini
before the new version of Influence.
34 snips
507: Robert Cialdini | A New Look at the Science of Influence
Mentioned by
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Lori Silverman
as a source for influencing techniques before group meetings.
31 snips
#178 Making SMARTER Decisions with Lori Silverman, author of Business Storytelling for Dummies
Menzionato da
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Gennaro Romagnoli
come libro presente sul suo tavolo.
25 snips
Che cosa è la PSICOLOGIA OSCURA? (Live)
Mentioned by
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Ralph Burns
as another book by Dr. Robert Cialdini, discussed in episode 623.
13 snips
The Best of Perpetual Traffic 2024
Recommandé par
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Anne-Claire Baschet
pour comprendre comment préparer son interlocuteur à une discussion ou une décision.
12 snips
#172 - Mirakl : Déployer une stratégie IA Générative
Mentioned by
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Rob Marsh
, who refers to it as Cialdini’s second book, where he addresses concerns about manipulation.
11 snips
TCC Podcast #454: 10 Commandments of Influence with John Bejakovic
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Robert Glazer
when discussing the importance of the business of the business.
Robert Cialdini On Persuasion, Influence And Leadership
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Brian Brushwood
as his newer book on persuasion.
722: Brian Brushwood | Scam Your Way into Anything
Recommended by
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Jim Mckelvey
as one of his favorite books.
Jim McKelvey on 'The Innovation Stack' (Podcast)
Mentioned by
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Ralph Burns
as another great book on persuasion, following the recommendation of "Influence".
YouTube vs. TV: Which Is Better?
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John Ruhlin
when discussing the principles of reciprocity and influence in business.
Give More & Get More w/ John Ruhlin
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Dr. Christopher Phelps
in relation to his book 'Pre-Suasion'.
The Power of Persuasion in Customer Success: Cialdini's 7 principles of influence | Dr. Chris Phelps
Mentioned by
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Scott Adams
as the author of the book on pre-suasion.
Scott Adams (Dilbert) Interview

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