The Copywriter Club Podcast

TCC Podcast #454: 10 Commandments of Influence with John Bejakovic

Jul 1, 2025
Join John Bejakovic, a savvy copywriter and author known for his insights on marketing and persuasion, as he unpacks the Ten Commandments of influence. He shares his two-year journey writing his book, revealing the importance of ethical communication. Discover how addressing product flaws can build trust, and learn the art of guiding thoughts through effective questioning. John emphasizes storytelling's role in persuasion and dives into the ethical dilemmas marketers face, providing invaluable lessons for anyone looking to enhance their influence.
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ANECDOTE

The Origin of ‘Con Men’

  • William Thompson in 1849 convinced rich New Yorkers to hand over valuables without lying or threats.
  • Darren Brown replicated this by asking for directions, opening trust and influence fast.
INSIGHT

Brains React Instantly to Influence

  • Persuasion tactics can activate instant brain reactions that override logic.
  • Understanding this helps marketers craft influence ethically and understand themselves.
INSIGHT

Smart People Are Often Fooled

  • Intelligent people often fall for cons because they overestimate their immunity.
  • Even doctors and dentists bought bogus products despite knowing better.
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