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Mentioned in 1 episodes
The Ten Commandments of Conmen, Pickup Artists, Magicians, Door-to Salesmen, Hypnotists, Copywriters, Professional Negotiators, Political Propagandists, Stand-Up Comedians, and Oscar-winning Screenwriters
A Guide to the Dark Arts of Persuasion
Book •
John Bejakovic's book delves into the shared persuasion techniques employed across diverse fields, from con artistry to copywriting.
The book identifies ten core principles that underpin these tactics, examining their use in sales, marketing, and even entertainment.
Bejakovic draws on historical examples and anecdotes to illustrate the power of these principles.
The book also explores the ethical implications of using persuasive techniques, encouraging readers to consider the potential for both good and harm.
Ultimately, the book aims to provide a deeper understanding of human psychology and the art of influence.
The book serves as a guide for understanding and applying these principles responsibly.
The book identifies ten core principles that underpin these tactics, examining their use in sales, marketing, and even entertainment.
Bejakovic draws on historical examples and anecdotes to illustrate the power of these principles.
The book also explores the ethical implications of using persuasive techniques, encouraging readers to consider the potential for both good and harm.
Ultimately, the book aims to provide a deeper understanding of human psychology and the art of influence.
The book serves as a guide for understanding and applying these principles responsibly.
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Mentioned in 1 episodes
The main topic of discussion, exploring techniques used by con men, pickup artists, and copywriters.
TCC Podcast #454: 10 Commandments of Influence with John Bejakovic
