Dr. Chris Phelps, CEO of the Cialdini Institute and dental marketing expert, shares his transformative journey in engaging clients. He highlights the power of commitment within teams and discusses strategic techniques like pre-suasion. Phelps reveals how implementing membership plans greatly boosted his revenue and emphasizes ethical considerations in using influence. He also tackles the role of scarcity in marketing and shares effective website design strategies to enhance conversion rates, all while fostering genuine client relationships.
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volunteer_activism ADVICE
Gaining Team Commitment
Clearly define your vision for your team and justify it with facts and details.
Ask for their input and involve them in the process to gain commitment.
volunteer_activism ADVICE
Elicit and Reinforce Commitment
Ask your team commitment questions to ensure buy-in and identify potential issues early on.
Get their roles in writing, signed, and publicly displayed to reinforce commitment.
insights INSIGHT
The Power of Consistency
People follow through with commitments because they don't want to appear inconsistent.
Public commitments amplify this effect due to external and internal pressures.
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In this book, Robert Cialdini explains that optimal persuasion is achieved through optimal pre-suasion. He argues that the key to successful persuasion lies in the moment before the message is delivered, where the communicator must redirect the audience's focus of attention to make them receptive. Drawing from extensive research and various examples, including advertising, marketing campaigns, and historical events, Cialdini outlines techniques to prepare audiences and increase the likelihood of agreement. The book is praised for its scientific rigor and practical applicability, making it an essential tool for anyone serious about science-based business strategies.
Influence
The Psychology of Persuasion
Robert Cialdini
In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Elevate
Build A Business Where Everybody Wins
Tommy Mello
Tommy Mello's "Elevate" offers a practical guide to building and developing high-performing teams. The book shares insights from his experience at A1 Garage Door Service, a $200 million company. Mello details strategies for attracting, training, and motivating employees to achieve shared goals. The book emphasizes the importance of accountability, clear communication, and creating a positive work environment. Readers will learn how to transform their teams into cohesive, high-achieving units.
The Complete Book on Dental Marketing
The Complete Book on Dental Marketing
Chris Phelps
In this conversation, Dr. Chris Phelps shares his journey in dental marketing and the principles of influence that transformed his business. He discusses the importance of commitment within teams, understanding client mindsets, and the techniques of pre-suasion to enhance client engagement. Phelps also emphasizes the implementation of membership plans as a successful strategy in his practice, while addressing the ethical considerations of using influence in business. He also delves into the seven principles of influence, the role of scarcity in marketing, and how to optimize websites for better conversion rates.
Don’t forget to register for Tommy’s event, Freedom 2025!
This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.
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