The Home Service Expert Podcast Mastering Client Mindsets for Better Engagement with Dr. Chris Phelps
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Apr 11, 2025 Dr. Chris Phelps, CEO of the Cialdini Institute and dental marketing expert, shares his transformative journey in engaging clients. He highlights the power of commitment within teams and discusses strategic techniques like pre-suasion. Phelps reveals how implementing membership plans greatly boosted his revenue and emphasizes ethical considerations in using influence. He also tackles the role of scarcity in marketing and shares effective website design strategies to enhance conversion rates, all while fostering genuine client relationships.
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Gaining Team Commitment
- Clearly define your vision for your team and justify it with facts and details.
- Ask for their input and involve them in the process to gain commitment.
Elicit and Reinforce Commitment
- Ask your team commitment questions to ensure buy-in and identify potential issues early on.
- Get their roles in writing, signed, and publicly displayed to reinforce commitment.
The Power of Consistency
- People follow through with commitments because they don't want to appear inconsistent.
- Public commitments amplify this effect due to external and internal pressures.
