In this conversation, Dr. Chris Phelps shares his journey in dental marketing and the principles of influence that transformed his business. He discusses the importance of commitment within teams, understanding client mindsets, and the techniques of pre-suasion to enhance client engagement. Phelps also emphasizes the implementation of membership plans as a successful strategy in his practice, while addressing the ethical considerations of using influence in business. He also delves into the seven principles of influence, the role of scarcity in marketing, and how to optimize websites for better conversion rates.

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For more information about Dr. Chris Phelps, visit https://www.thephelpsinstitute.com/